|13 June, 2019

Synerise strengthens its operations in the Gulf region

Mohamed Abdelsalam joins as Country Leader

Synerise strengthens its operations in the Gulf region

The Middle East is a crucial area of business development for Synerise, recognized by EY as one of the fastest growing technology companies in the world. After opening its office in Dubai in February of this year, Synerise has welcomed senior executive Mohamed Abdelsalam to run its operations in the Arabian Peninsula.

About Mohamed Abdelsalam

Mohamed Abdelsalam joins Synerise as Country Leader in United Arab Emirates. He will be responsible for business development in the entire Gulf area with a focus on UAE-based companies.

Mohamed Abdelsalam has a proven record of leading digital transformations of companies in various sectors across the region. He specializes in helping retail industry CxOs to work with a data-led approach, to put the customer at the center of their business and orchestrate 1-to-1 customer journeys at a high-volume scale.

He has also held several senior positions in several technology companies. He has eight years of sales, business development & strategy experience in Customer Experience & CRM practice across six countries in the Middle East. For the last three years he was Territory Sales Manager and then Senior Territory Sales Manager at Oracle. Previously, he worked at partner companies of Microsoft and Salesforce, selling Microsoft Dynamics CRM Online and Salesforce.com sales and marketing solutions. He studied Innovation & Entrepreneurship at Stanford University Graduate School of Business.

Supporting quotes

We are very excited to have Mohamed taking on the role of the Synerise Country Leader for Gulf region. He brings an exceptional combination of energy, professionalism, and proven leadership to support Synerise’s expansion to the Middle East. We expect Mohamed to not only quickly build our operations in the Gulf but to respond to high demand for our Artificial Intelligence Powered Platform and to support Synerise’s partner network in the Region.

Janusz Naklicki, Chief Strategy Officer at Synerise

I am honored and thrilled to join the Synerise team and promote our success in the Middle East. Synerise offers one complete Customer Data Platform with AI capabilities to deliver real-time marketing automation & highly personalized experiences. Sales & Marketing are the major functions that benefit from AI, affecting areas like pricing & promotion, customer acquisition/service management, and more.

Mohamed Abdelsalam, Gulf Country Leader at Synerise

The Middle East is one of our focus markets due to its growth potential and we are excited to have Mohamed Abdelsalam joining us to lead the Gulf region. Middle East-based companies are showing a growing need for Artificial Intelligence Marketing & Sales solutions in industries like Retail, E-Commerce, banking, and other Business-to-Consumer industries.

Remi Wojtczak, Global Business Development Director

About Synerise and its operations in Gulf

Synerise provides an "AI Growth Cloud", a platform based on AI that automates business processes, increases customer loyalty and boosts revenues. First outcomes can be achieved in less than seven days, thanks to an easy-to-implement development strategy and a team of dedicated customer success experts.

The Synerise AI Growth Cloud is based on a proprietary AI engine. It processes more than 120 million interactions between brands and their customers every day and the platform can support 500,000 queries per minute. This kind of volume presents challenges that test the performance of databases and their availability. No commercial solutions with the capability of meeting such high standards were available on the market, which is why the Synerise team decided to create a database that turned out to be 10x faster than other similar solutions and several times less expensive.

Synerise has been present on the Arabian Peninsula since 2018, when the first business contacts with UAE’s leading companies were established. After a few months of participating in various conferences and local meetups with decision makers, Synerise opened its office in Dubai on February 2019. The official launch in UAE was preceded by Synerise CEO Jarosław Królewski’s speech at the World Government Summit and followed by participation in the largest tech shows in region, like AI Everything and World AI Show. Synerise is closely cooperating with Microsoft in UAE and other Arabic-speaking markets.

Media Contact
Jacek Dąbrowski
Senior PR & CM Manager
+48 507 359 389
jacek.dabrowski@synerise.com 

© Press Release 2019

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