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Dubai: The Malls division of Al-Futtaim has announced the launch of a new 22,143 sqm expansion to Cairo Festival City Mall strengthening its position as the leading Malls and retail experience developer with its strong portfolio of Festival City Malls in the MENA region. The new area, called ‘Festival Avenue’, will bring a further 100 shops, including 60 retail stores which will offer numerous international and first to market brands, 20 new food and beverage outlets and two brand new entertainment concepts, providing an unparalleled shopping and lifestyle experience to New Cairo.
Festival Avenue will introduce several new luxury brands to truly elevate shoppers’ experience offering a range of products from watches, jewellery and men’s and women’s fashion. New much sought-after brands arriving as part of the expansion include big names such as Mont Blanc, OMEGA, Bvlgari, Zzegna, Versace CJ, EA Junior, Love Moschino, Le Collezione, Burberry, Salvatore Ferragamo, Cole Haan, Roberto Cavalli Sport, Red Valentino and Hackett. For several of these brands, including Zzegna, Cole Haan, Red Valentino and Roberto Cavalli Sport, Cairo Festival City Mall will be bringing them to the Egypt market for the first time.
Commenting on the expansion, Timothy Earnest, Group Director of Al-Futtaim Malls stated: “The retail sector in Egypt is witnessing huge growth and we want to further support its development. Cairo Festival City and Cairo Festival City Mall have always been the gateway to New Cairo in the heart of all the action, that is what truly sets it apart from any other retail destination. As part of our ongoing commitment to provide exceptional experiences to our shoppers we are thrilled to announce the launch of Festival Avenue which delivers an even further elevated experience and supports our vision of creating a distinct retail concept and true retailtainment destination.”
“The brand-new Festival Avenue luxury expansion will cement Cairo Festival City Mall as setting the standard of retail in Egypt as it enhances its position as Egypt’s premium urban entertainment and retail destination,” he concluded.
Seen as the go-to lifestyle and entertainment destination in New Cairo, Cairo Festival City Mall is underpinned by a strong entertainment offering, including Bounce, the free-jumping revolution adrenaline playground that immerses visitors in an atmosphere of adventure and fun; Magic Planet, the popular award-winning family entertainment centre and Kidzania, an interactive city made for children that combines inspiration, fun and learning through realistic role-play. Paired with a diverse retail and food and beverage mix, Cairo Festival City Mall is geared towards creating moments of fun, socialization and entertainment for all the family.
Twenty minutes from Cairo International Airport and thirty minutes from Cairo Tower, Cairo Festival City Mall serves a population of over 3.1 million in the primary and secondary trade areas. According to latest figures from Global Retail Strategies, New Cairo City is expected to experience a 15% per annum growth rate in population for the coming years.
Festival Avenue will have approximately 1000 parking spaces and a new to market 1,567 sqm food hall featuring outlets with both inside and outside terraces. It features simple circulation patterns and seamless integration with the existing Mall including transport infrastructure. Strategically situated to the east of Cairo's Ring Road, Cairo Festival City is easily accessible to neighborhoods such as Maadi, Helipolis and Nasr City.
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For more information on Cairo Festival City Mall and its offerings, please visit:
Website: www.cairofestivalcity.com/en/MALL/
Facebook: www.facebook.com/CairoFestivalCityMall/
About Cairo Festival City
Spanning a land area of over 3 million sq. m (700 acres), Cairo Festival City is a visionary mixed-use urban community strategically located at the gateway to New Cairo city. Cairo Festival City sets new standards as Egypt’s premier indoor-outdoor shopping, dining and entertainment destination, providing spectacular residential villas and luxurious apartments, as well as prime office spaces, together with internationally renowned hotels, international schools and automotive showrooms all set within a beautifully landscaped and tranquil community. Combining a relaxing lifestyle and picturesque landscapes, the many parks, gardens, walkways and plazas bring together the districts to enhance and foster gatherings for family and friends as an addition to Cairo Festival City amenities. A truly distinctive lifestyle experience where meticulous attention to detail is obvious and all elements of the project are seamlessly interconnected.
Cairo Festival City Mall (CFCM) was established in 2013 to extend over 160,000 sqm gross leasable area. CFCM has risen to become the number one shopping and entertainment destination for Cairo, containing more than 300 shops, 95 restaurants and cafes anchored by 10,755 sqm Carrefour hypermarket and home furniture flagship store, two department stores, all served by 7000 parking spaces. CFCM offers a wide range of brands including Ikea and kidzania operating as exclusive brands only in Cairo Festival City Mall.
About Al-Futtaim
Established in the 1930s as a trading business, Al-Futtaim today, is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.
Structured into four operating divisions; automotive, financial services, real estate and retail; employing more than 42,000 employees across 29 countries in the Middle East, Asia and Africa, we partner with over 200 of the world's most admired and innovative brands.
Al-Futtaim’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values of respect, excellence, collaboration, integrity; Al-Futtaim continues to enrich the lives and aspirations of our customers each and every day. For more information, please visit: www.alfuttaim.com
For more information please contact:
Heba Abdallah
Heba.abdallah@alfuttaim.com
Cairo Festival City Mall
Claire Lawson
Impact Porter Novelli
c.lawson@ipn.ae
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