UAE-based carrier Etihad said it is lowering airfares to Europe this summer by up to 40 percent in a bid to further stimulate travel.
The discount is applicable to flights and hotel packages for travellers bound to popular destinations including Madrid, Geneva and Milan, with fares starting from 2,495 dirhams ($679), Etihad said in a statement.
The discounted fares are up for grabs until August 22, 2021, and are valid for travel until December 5 this year.
Last year was the worst period on record for the airline industry. Passenger revenues fell by 69 percent to $189 billion in 2020, and net losses reached $126.4 billion, according to the International Air Transport Association (IATA).
The airline industry in the Middle East region suffered the most in terms of passenger traffic loss last year, with a drop of 71.5 percent in revenue passenger-kilometres (RPKs) compared to 2019.
Travel demand has started to pick up since borders around the world have eased restrictions and reopened to international visitors.
Data shared by travel tech firm Sojern showed that European countries are among the favourite destinations for residents in the UAE. Among Eid Al Adha travellers this year, Italy, United Kingdom and France were among the ten most preferred destinations.
(Writing by Cleofe Maceda; editing by Seban Scaria)
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© ZAWYA 2021