Malleh Gourmet, an appetising new venture by Emirati sisters, is set to make a splash

Dubai, UAE, 16 July 2015

The latest GCC Food Industry report by Alpen Capital said that GCC offers a wide array of opportunities to local and international food companies, spurred by favourable demographics, changing consumption patterns, continued modernization of the value chain and government incentives.

This came to light on the sidelines of the overwhelming response gained by Malleh Gourmet, a homegrown F&B brand specializing in traditional Emirati meals, such as Malleh, Sehnah and Mahyawah. According to Nazek Al Sabbagh, Founder of the concept, this home grown brand is the result of collaboration between Emirati sisters who have a passion for the traditional UAE food with international standards.

A report by the renowned Economist Intelligence Unit has revealed that consumption in the UAE's consumer goods industry will grow at an average rate of 7.8 per cent in 2015. Malleh Gourmet, like many other brands, is introducing a fresh new concept in the food and beverage sector catering to multicultural communities in the UAE.

"We have utilized superior ingredients and traditional recipes for fish preservation, creating100% authentic Malleh, Sehnah and Mahyawah. They come straight from home, packed in hygienic conditions to ensure that every purchase leads the customers to a healthier path," said Al Sabbagh.

"Growing income levels will boost consumption as well as the type of food in demand. However, UAE and Gulf food remains very popular among Emirati and GCC nationals in addition to expatriates living in this part of the world. This has also affected newly arriving expatriates who are willing to try something new," added Al Sabbagh.

Over the past decade, demand for food products in the GCC has risen with the increase in population and per capita income. The impact of organized retail, coupled with increasing demand for processed foods, has led to a shift in the consumption patterns of GCC residents.

"A protein-rich diet is a global trend. We have developed a concept of an Emirati gourmet food that is healthy, tasty and packaged. We have succeeded in presenting a local traditional delicacy as gourmet food," added Al Sabbagh.

Maleh is salt cured preserved fish, usually Gebab or Kan'ad fish, and is a traditional delicacy well-known in the UAE and the GCC. Malleh Gourmet, besides Maleh, sells other local delicacies such as: Sehnah, and Mehyawah. Sehnah is ground dried anchovies mixed with spices, also enjoyed with white rice. Mehyawah is anchovy sauce mixed with spice and is enjoyed with bread as a dip.

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© Press Release 2015