12 April 2015 VOX Cinemas Partners with BrandMoxie in the Search of the UAE's Best Talent
Abu Dhabi, UAE - The Smovies, an exciting platform that reinvents the short film competition, has been launched by BrandMoxie, a leading marketing firm, alongside its newly announced strategic partner VOX Cinemas which is owned and operated by Majid Al Futtaim Cinemas, the cinema arm of the wider Majid Al Futtaim Ventures group of businesses. As the Middle East's largest and fastest growing cinema exhibitor, VOX Cinemas will support The Smovies by offering screening exposure to the winning entries of the competition across its cinemas in the UAE.
The Smovies will run three seasons of competitions, focusing on various themes from CSR, and National Day to road safety and other topics at the hearts of budding filmmakers. The competition has debuted with a cinema specific theme around which the first films will be created. "We are thrilled to be launching The Smovies, and are excited to be working with VOX Cinemas who are also believers in community engagement, and commitment to innovation and creativity," said Sana Bagersh, CEO of BrandMoxie.
Commenting on VOX Cinemas' involvement in the competition, Ashleigh Potts, Corporate Sales and Marketing Manager at Majid Al Futtaim Cinemas said, "The entire idea behind The Smovies is to make movie making easy and accessible to all. At VOX Cinemas we are dedicated to delivering innovative and customer-focused cinema experiences, which is why we look forward to being part of this concept and giving movie fans across the UAE the chance to be part of the thrilling filmmaking process with BrandMoxie."
The Smovies' first competition will run for about a month, with submissions uploaded to the platform's own website www.thesmovies.com. The shortlisted entries will be judged by The Smovies' jury of film experts. After the final selection of the top entries, members of the public will be able to vote for their favorite entries.
The winners of the competition will be awarded a grand prize of Dhs 10,000, with runner-up entrants receiving cinema vouchers among other gifts. The winners will have an opportunity to develop their idea into multiple vignettes, or ads, which will be screened across VOX Cinemas in the UAE.
"Technology has shaped the creation and consumption of video content today and one of the more exciting directions this has taken includes the rise of user-generated content, a dynamic phenomenon that we are embracing through The Smovies," Ms. Potts added.
The Smovies will run two competition seasons after the VOX Cinemas competition. In July the competition will be narrative challenge and in October it will run a UAE-centred theme.
ABOUT The Smovies
The Smovies is a short film creation platform that has been launched by BrandMoxie, a leading media group in the UAE involved in marketing, publishing and events. The Smovies is intended to provide an opportunity for emerging film makers, by offering recognition and exposure through the platform. The Smovies also embraces new technologies, and promotes the film making capabilities of phones, tablets and other ever day communication terminals. The competitions roll out across three seasons: April to June, July to September and October to December. Other film competitions will focus on narrative and national themes. BrandMoxie's CSR initiatives include Tamakkan, an entrepreneurship and innovation platform, The Dream Players, a programme that supports the performing arts, and The Planetarians, an initiative that promotes conservation and sustainability. BrandMoxie is based in twofour54 and Sila Tower on Sowwah island. www.thesmovies.com www.brandmoxie.com www.tamakkan.com
About Majid Al Futtaim Cinemas
VOX Cinemas is the Middle East's most innovative and customer-focused cinema experience. VOX Cinemas is owned and operated by Majid Al Futtaim Cinemas, which is the cinema arm of Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa. With 129 screens currently across the region, including 97 screens in the UAE, 15 screens in Lebanon and 17 screens in Oman, VOX Cinemas is now the Middle East's largest and most rapidly growing cinema exhibitor. In 2013, the company announced a 750 million dirham investment in cinemas that will see the company expand to operate over 400 screens in 8 countries by 2018 .www.voxcinemas.com
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa (MENA). A remarkable business success story, Majid Al Futtaim started from one man's vision to transform the face of shopping, entertainment and leisure to 'create great moments for everyone, every day'. It has since grown into one of the United Arab Emirates' most respected and successful businesses spanning 13 international markets, employing 27,000 people, and achieving the highest credit rating (BBB) among privately-held corporates in the Middle East.
Majid Al Futtaim owns and operates 17 shopping malls, 11 hotels and three mixed-use communities in MENA, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, City Centre malls, and also four community malls which are in joint venture with the Government of Sharjah. It holds exclusive rights to the Carrefour franchise in 38 markets across Middle East, Africa and Central Asia, operating a portfolio of over 60 hypermarkets and over 70 supermarkets in 13 countries. Majid Al Futtaim operates 129 VOX Cinema screens and 17 Magic Planets across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai and iFly Dubai, among others. Majid Al Futtaim launched the first LEGO-certified store in the Middle East and is parent to the consumer finance company issuing 'Najm' credit cards, a fashion retail business representing international brands such as Abercrombie & Fitch, Juicy Couture and Halston Heritage, and a healthcare business. In addition, it also has a joint venture operation with Dalkia and has recently expanded into food and beverage in partnership with Gourmet Gulf. www.majidalfuttaim.com
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© Press Release 2015