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Saxo Bank 'Prioritizing' Jordanian Investors as Dedicated Arabic Website Enhances Regional Push of Multi-Asset Trading Platform, SaxoTraderGO

30 August 2015
Saxo Bank, the online trading and investment specialist, has launched a dedicated Arabic website as part of its latest drive to encourage retailers and investors across Jordan and the wider Middle East to utilize its pioneering SaxoTraderGO platform - a new and intuitive, multi-asset trading platform.

A fully licensed bank in Europe, Saxo Bank is now focusing on providing services and enabling clients in Jordan to trade FX, CFDs, ETFs, Stocks, Futures, Options and other derivatives from one single account.

Established in 1992, Saxo Bank was one of the first financial institutions to develop an online trading platform that provided ordinary investors with the same tools and market access as the professionals.

The new Arabic website enables Saxo Bank's regional customers to explore detailed product and platform offerings, trading conditions, and training materials such as videos and PDF guides. The website is also available in other languages, including English.

"Launching our new website will add value to our services in Jordan and the wider Middle East by providing our multi-asset platform in Arabic and giving the opportunity to our investors to explore the possibilities and opportunities from a single account connecting more than 30,000 products in 40+ exchanges using cutting-edge platform" said Fadi Mehdi, Head of Saxo Bank's office in Abu Dhabi.

The release of the Arabic website comes shortly after the launch of the multi-asset trading platform SaxoTraderGO. Built from the ground up with a focus on usability, SaxoTraderGO supports a seamless user journey between Web, Android and iOS devices.

The development of SaxoTraderGO was informed by a survey of nearly 3,000 Saxo clients globally who stated that maintaining platform performance and functionality when switching between different devices is a key priority for them. This indicates a behavioral shift among retail traders who are looking at the choice of platform not simply as a means to trading, but as something that makes a difference to their performance. Speed and quality of execution were the two highest priorities for clients in terms of trading performance, followed by availability of trading instruments.

With Middle East states boasting some of the world's highest smartphone penetration rates - smartphone penetration in Jordan alone stands at 70 percent - the flexibility and device-neutrality of SaxoTraderGO has impressed regional traders and investors, believes Fadi Mehdi.

"We are at the tipping point of a digital wealth management revolution that will find most retail and private banks unprepared. Platforms such as SaxoTraderGO are levelling the playing field between retail and institutional investors, and can provide the transparency and real time access to their finances across different devices that Lebanese investors are looking for," said Mehdi.

Mehdi believes the bank's new Account Portal offering - the first in a set of tools which allow clients to analyse their trading and investing performance across all asset classes - will further improve the platform's attractiveness to regional traders and investors.

-Ends-
 
Media enquiries 
Yamama Jaradat, Senior Communications Officer,
Tactix Strategic Consulting
+962 78 0142214
y.jaradat@tactixconsulting.com

Mohammad Saqer, Media Relation Officer,
Tactix Strategic Consulting
+962 78 7743997
m.saqer@tactixconsulting.com

Kasper Elbjørn, Head of International Communications, Saxo Bank
+45 3065 4300
press@saxobank.com

About Saxo Bank
Saxo Bank is an online multi-asset trading and investment specialist, offering private investors and institutional clients a complete set of tools for their trading and investment strategies. Its financial community portal, TradingFloor.com, is the first multi-asset social trading platform. A fully licensed and regulated European bank, Saxo Bank enables clients to trade FX, CFDs, ETFs, Stocks, Futures, Options and other derivatives on our award-winning SaxoTrader platform, accessible on PCs, tablets or smartphones through a single account and available in more than 20 languages. The platform is white-labelled by more than 100 major financial institutions worldwide. Saxo Bank also offers professional portfolio and fund management as well as traditional banking services through Saxo Privatbank. Founded in 1992, Saxo Bank is headquartered in Copenhagen and has offices in 26 countries throughout Europe, Asia, the Middle East, Latin America, Africa and Australia.

© Press Release 2015

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