Tops in Consumer Friendliness Index award 2014 jewellery category and overall among all retail brands

Dubai, UAE; April 29th, 2015: Award winning jewellery retailer and the only World Diamond Mark certified retailer in the GCC, Pure Gold Jewellers was honored by the Commercial Compliance and Consumer Protection (CCCP) division in the Department of Economic Development (DED) with the Best Consumer Friendly Retailer Award in the Gold Jewellery Retail category. Not only did the brand top the Consumer Friendliness Index 2014 (CFI) in the jewellery category but also scored the highest amongst all the seven retail sectors evaluated for the award.

Upon receiving the award, Firoz Merchant, Founder & Chairman of Pure Gold Jewellers, said: "Consumer Friendliness Index (CFI) is a great Government initiative to improve customer satisfaction levels and raise consumer confidence in Dubai's retail offerings. It is an honor to receive the CFI award. I strongly believe customers are the focal point of any business, and therefore providing great customer service is part of our business philosophy. CFI is a reliable benchmark for retail and hospitality businesses to work towards achieving the highest degree of customer satisfaction. We will continuously strive towards improving our processes and services to ensure the best experience for our customers."

Started by DED in 2012, CFI honors private sector businesses for their efforts in raising the bar on customer service standards. This year, Gold Jewellery Retail category was introduced for the first time.

Recently, Pure Gold Jewellers was also honored at the Dubai Service Excellence Scheme (DSES) annual awards, winning in the Best Service Performance Brand category and also the coveted Best Outlet recognition.

"It is a great honor to win several awards in a row. Governmental initiatives such as the Consumer Friendliness Index will aid us in better understanding how to adapt to changing consumer trends and help us build stronger customer relationship. We will definitely strive for further excellence in the coming years to be always at the top of the Index.  What makes this award special is the knowledge that Pure Gold Jewellers has become a brand name synonymous with seamlessly pleasant shopping experience," said Karim Merchant, Grroup CEO & MD of Pure Gold Jewellers. 

For media queries, please contact: Lisa George/Merina Fathima, Iris PR, Dubai, UAE. Tel: +97144341207, Fax: +97144341163. E-mail: Lisa@irispr.net/ merina@irispr.net.

About Pure Gold Jewellers:
Pure Gold Jewellers is an award winning jewellery retailer recognized for excellent customer service. It is now one of the fastest growing jewellery brands with 125 stores in 12 countries. It is the only 'D' certified World Diamond Mark authorized diamond retailer in the GCC region.

Pure Gold Jewellers is a recipient of the "Best Service Performance Brand" award in the large business category for five years - 2007-2008, 2008-2009, 2009-2010, 2011-2012, 2012-2013 and 2014-2015 - under the Dubai Service Excellence Scheme (DSES) of the Dubai Department of Economic Development.

The company also topped in the 'Best Customer Service' category in the UAE jewellery sector in an annual study by international consultancy Ethos Consultancy for the year 2009 and 2010.Pure Gold Jewellers has been consistently ranked as a Superbrand by UAE Superbrand Council for five consecutive years since 2009.

For further information please visit www.pugold.com

© Press Release 2015