State-of-the-Art Indoor Entertainment Destination in Partnership with Leading Video Game Developers including Electronic Arts, Capcom, KONAMI, Microsoft and Square Enix
Thrilling Attractions and Rides Developed Exclusively for Hub Zero, Based on World's Best-Selling Electronic Action and Adventure Games
Located at CITY WALK, a Premier Urban Lifestyle Destination in Dubai Developed and Managed by Meraas
Dubai, UAE - Meraas, a Dubai-based holding company, has announced the launch of Hub Zero, the region's first immersive entertainment park that is set to offer innovative experiences created in association with world-famous video game developers including Electronic Arts, Capcom, KONAMI, Microsoft and Square Enix.
Hub Zero will be located at CITY WALK, a premier urban lifestyle destination in Dubai, and is scheduled to open in the summer of 2016. The state-of-the-art indoor entertainment destination will comprise a total of 18 thrilling attractions, rides and experiential zones, with a substantial number exclusively developed for Hub Zero.
As the region's first indoor theme park based on video games, Hub Zero is set to address the increasing global demand for innovative and distinct gaming experience. In 2014, the total consumer spend on the games industry was $22 billion[1]. The global market for video games was predicted to jump by 9.4 percent in 2015, with researchers predicting that at this pace global revenues will reach $107 billion in 2017[2].
In the ever-evolving entertainment industry, Hub Zero introduces a new dimension of electronic gaming by inviting visitors to immerse themselves in a vibrant virtual environment and delve into a world of their favourite gaming characters and 'Live the Game'. Several rides will be powered by artificial intelligence and feature real-time engines to provide an unmatched interactive and non-predictive gaming experience.
Spread over an area of approximately 15,000 square metres on two floors, the immersive entertainment park will also feature an extensive e-Sports LAN gaming zone and a children's play area. Furthermore, the three Hub Zero event rooms will offer a unique setting for private celebrations and get-togethers. Shopping enthusiasts will be offered a wide-ranging collection of Hub Zero and video game merchandise. Several themed food outlets will provide refreshments and help visitors prep-up for the next round of adrenaline-fuelled activities.
Hub Zero is poised to bring refreshing innovation to the region's theme park landscape by capitalizing on the growing global demand in the gaming industry and delivering a radically new gaming experience. It is designed to cater to people of all ages who love thrills and want to spend a fun-filled day with their friends and families.
The experiential entertainment at Hub Zero will challenge visitors' perceptions and revolutionise how they see and experience video games. The stimulating, engaging journey will compel visitors to come back time after time.
With its unique attractions, complemented by a calendar of exciting events and tournaments, Hub Zero is certain to appeal to gamers and non-gamers alike. As the first destination of its kind in the region, the immersive entertainment park is poised to emerge as a hub for the Middle Eastern gaming community and serve as a must-visit destination for UAE visitors.
Hub Zero will add to Meraas Leisure & Entertainment division's rapidly growing portfolio of innovative and unique attractions. Meraas has recently announced The Green Planet, the region's first bio-dome, and Mattel Play! Town, a themed 'eduplay' attraction for children, both of which will be located at CITY WALK. The two upcoming assets will complement the current leisure and entertainment offering encompassing The Dome Box, the region's first 360-degree dome theatre at BOXPARK, Splash Pad, a wet play area for children at THE BEACH opposite JBR, as well as Reel Cinemas THE BEACH.
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About Meraas
Meraas is a Dubai-based holding company with operations and assets in the UAE. The company has established itself as a key innovator in UAE and follows a clear mandate to strengthen Dubai's global position. Through its portfolio of refreshingly innovative landmark concepts, Meraas aims to redefine industries across multiple sectors. Meraas has also forged collaborative relationships with key partners who will add value to its offering. The company has launched several projects in the property, hospitality, retail, healthcare, leisure and entertainment sectors.
About Hub Zero
Hub Zero is the region's first immersive entertainment park that will offer innovative experiences created in partnership with leading game developers including Electronic Arts, Capcom, KONAMI, Microsoft and Square Enix. Targeting visitors aged 10 and up, the state-of-the-art indoor entertainment destination includes thrilling rides and attractions developed exclusively for Hub Zero. Based on world-renowned intellectual properties in the gaming industry, Hub Zero delivers a truly unique gaming experience, utilizing the latest in cutting-edge virtual technologies. Hub Zero's LAN gaming area with 70 stations and 8 private booths caters to hardcore gamers and will serve as the hub for the region's e-sports tournaments. A one-stop-shop for themed merchandise and collectibles and three food and beverage outlets complement the immersive, experiential entertainment destination. Hub Zero is located at CITY WALK in Dubai.
For media inquiries, please contact:
Mathilda Saad
Head - PR & Communications
Email: mathilda.saad@meraas.ae
Or
Amit Joshi
Senior Officer- PR & Communications
Email: amit.joshi@meraas.ae
Or
APCO Worldwide
Claire Lawson
Mobile: +971 55 400 3235
Telephone: +971 4 375 2057
Email: clawson@apcoworldwide.com
[1] The Entertainment Software Association
[2] 2015 Global Games Market Report, Newzoo
© Press Release 2016
