New partnership to enable brands to reach up to 20 million visitors annually
Doha Festival City, set to celebrate the best in leisure, retail and hospitality when it opens its doors in February 2017, has appointed ELAN Media as its exclusive media partner as part of a multi-year deal. ELAN Media will provide best-in-class turnkey solutions to the Mall, which will enable brands to reach up to 20 million visitors per year. The state-of-the art, in-mall advertising will include three new formats never seen before in Qatar - The Axis, The Runway and The Torch - all of which are now available to secure ahead of the opening of Doha Festival City in February.
ELAN’s technology solutions are best-in-class and will allow local and international brands to communicate with consumers in an advanced format, in keeping with the full-platform of digital experiences planned for visitors to Doha Festival City. The Axis, which will be situated amongst it’s extensive entertainment zone, will be the first ever 4mm pitch rotating screen deployment in Qatar with a suspended Altoona digital LED screen with 360 degree visibility. The Torch is set to be the largest Digital out of Home (DOOH) roadside screen in Qatar. Standing at an impressive 50 square meters, it will be a beacon of technology and innovation. The Runway will be the first ever 4mm pitch full 360 degree LED screen wrap in the GCC and will consist of eight fully wrapped screens, which will be deployed in pairs within one of the Mall’s two food courts.
Trevor Hill, General Manager, Doha Festival City, commented, “With their extensive experience in bringing unique advertising concepts to Qatar, ELAN Media were the first choice for us to partner with. They offer bespoke digital media solutions that help support our vision to create a world-class destination here at Doha Festival City, on a scale that has never been seen before in Qatar. Together we have created a prime opportunity for brands to reach millions of visitors from Qatar, the GCC and worldwide, while they are experiencing our unique destination.”
Jamie Ball, Chief Operating Officer, Elan Media, said “The Festival City brand has a long history of creating exciting shopping and entertainment experiences across the region - this makes them the perfect match with our ambition to boost creativity in advertising through Digital OOH on a regional scale. With 94 cutting-edge digital assets strategically located across the mall, we will open an infinite number of new possibilities for brands to create engaging advertising experiences and deliver their messages to the millions of consumers visiting Doha Festival City.”
Leading in innovation and technology, Doha Festival City is a comprehensive leisure, retail and hospitality destination with a world-class entertainment complex. Inclusive of indoor and outdoor multi-sensory attractions unique to Qatar, visitors will be able to enjoy the country’s first VOX 4D cinemas with 18 digital screens, as well as four unique theme parks. Within 244,000 sqm of gross leasable area, the equivalent of nearly 35 football pitches, Doha Festival City will be home to more than 500 carefully selected international and local brands to provide visitors with a kaleidoscope of destinations to explore and enjoy. Here they will find a celebration of the best in leisure, retail, food and hospitality – all delivered with an exceptional level of service for a world-class experience.
-Ends-
For bookings please go through ELAN Media:
http://www.elan.qa/en/MediaServices
digitaloohsales@elan.qa
For event activations and brand promotion within the mall, please contact speciality leasing.
About Doha Festival City
Set to open its doors in February 2017, Doha Festival City celebrates the best in leisure, retail and hospitality. With a gross building area the equivalent size of 94 football pitches, and a Gross Leasable Area of 244,000 sqm, the QAR 6.5 billion mixed-use development will include the biggest mall in Qatar and one of the largest leisure and retail developments in the Gulf.
Bawabat Al-Shamal Real Estate Company WLL (known as BASREC), is the developer and owner of Doha Festival City. BASREC is a joint venture which comprises Dubai-based Al-Futtaim Real Estate Services, Qatar Islamic Bank (QIB), AQAR Real Estates Development & Investment Company, and a private Qatari investor. Al-Futtaim Group Real Estate (AFGRE) will be the managers and operators of Doha Festival City, one of the region’s most unique leisure, retail and hospitality offerings.
Doha Festival City is a leisure destination with a world-class entertainment complex, and will be home to indoor and outdoor attractions unique to Qatar. This comprehensive mix of entertainment and leisure – from Qatar’s first VOX 4D cinema complex with 18 digital screens, to outdoor spaces for exercise and cycling is designed to appeal to all ages. In addition, Doha Festival City will delight visitors with four unique theme parks, including “Angry Birds World” – the first of its kind in the Middle East, “Snow Dunes” - Qatar’s first indoor snow park, “Juniverse” – an edutainment park for children that harnesses the power of dynamic learning and “Virtuocity” - created exclusively for teens and adults, the park delivers an immersive digital experience.
Currently home to IKEA which has been trading since 2013, Doha Festival City will have more than 500 carefully selected international and local brands, many of which will be making their Qatar debut. Easily accessible and offering 8,000 parking spaces, the project will also see the addition of a five-star hotel and convention center which will break ground in 2017, opening in 2018.
For more information visit www.festivalcitydoha.com
Media Contacts
Insert Qanect accordingly
Leah Lenihan
Assistant Marketing Manager
Al – Futtaim Real Estate LLC
P.O. Box 207122, Doha- Qatar
Office: +974 4408 3695
Mobile: +974 3354 3932
Email: leah.lenihan@alfuttaim.com
Kaye Rawlings
Account Director
Impact Porter Novelli
Emirates Towers, 21st Floor | Dubai, United Arab Emirates
M 971 50 858 7178 | T 9714 330 4030 E 422
Email: k.rawlings@ipn.ae
About ELAN Group
ELAN Group was established in 2004 with the ambitious task of bringing international and unique advertising concepts to Qatar. By introducing the latest media tools to the market, with the support of globally experienced partners, we laid the foundations and set global standards for the country’s advertising sector.
Since then, we have evolved over the years to become a diversified and fully integrated media and entertainment company offering media, urban city beautification, events, and entertainment services throughout region.
Our multinational, talented, and diverse team of professionals have joined us from some of the most reputable companies in the world. We believe in equipping ourselves with the best talent to be able to provide our clients with extraordinary service and exceed their expectations.
Between our people and the companies we strategically partner with, ELAN Group aims to become the media and entertainment service provider of choice in the region; helping companies build and promote their brands through stimulating communication landscapes and impactful entertainment.
Website: www.elan.qa | Facebook: ELAN Group | Twitter: @ELANQatar | Instagram: elan_group | Linkedin: ELAN Group
About ELAN Media
ELAN Media creates innovative communication landscapes across a mix of media channels that engage consumers, achieving numerous audience targeting opportunities effectively and efficiently. We work closely with our clients to understand their goals and objectives in order to provide tailor made solutions that deliver the best possible communication plan.
Website: www.elan.qa | Facebook: ELAN Group | Twitter: @ELANQatar | Instagram: elan_group | Linkedin: ELAN Group
© Press Release 2016
