World's largest specialized wireless distributor brings the latest smartphone accessories, enhanced products and services to Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and United Arab Emirates.

DUBAI, April 29, 2015

Brightstar Corp. today announced a major expansion of its mobile accessories operations into the Gulf Cooperation Council (GCC) countries, bringing the latest lifestyle mobile accessories, power solutions, audio accessories and protection technology for smartphones to retailers and wireless operators throughout the region.

"People in the GCC countries are passionate about their connected lifestyles, and the region is already a global leader in smartphones adoption and mobile services," said Ela Cubukcu, Brightstar's Regional Managing Director of the Turkey, Middle East and North Africa. "We're leveraging Brightstar's global expertise, deep partnerships and financial capability to help drive accessories industry growth in the region."

With this expansion Brightstar will distribute top-tier global consumer electronic brands such as Adopted, Bang & Olufsen, BoomCloud 360, Caden, CasePower, Celly, CulCharge, iBolt, Jabra, Jays,Key, Liquipel and SteelSeries.

Brightstar's mobile accessories operations represent an annual estimated retail value of more than $1 billion (USD), making Brightstar's global accessories organization one of the largest in the world, in addition to already being the world's No. 1 distributor of devices and a leader in diversified services for the wireless industry.

"We are doing more than distributing products. We are helping to change the perspective of selling accessories and helping our customers prepare for the ongoing expansion of the industry," Cubukcu said. "As consumers rely on smartphones for almost everything, the need is even greater to protect the device and its content, and to ensure the value for future trade-in. Consumers are also increasingly wanting 'smart accessories' that enrich the mobile experience."

Brightstar also plans to expand the innovative services tailored to its retail, operator and manufacturing customers in the accessories market in areas such as training, seeding, promotion, analytics, and vendor managed inventory, which all make it easier for customers to provide the best mobile accessories experience to consumers.

Brightstar, a subsidiary of Tokyo-based SoftBank Corp., serves more than 200 wireless operators, 40,000 retailers and 15,000 enterprise customers. The company has a local presence in 50+ countries and delivers products and services to 100+ countries. The company touches almost every aspect of a wireless device somewhere in its lifecycle to include: distributing devices and accessories and managing inventory; helping businesses promote and sell products, both in-store and online; reselling and recycling used devices; and offering device protection, replacement, trade-in, financing and other solutions.

Brightstar is distributing in the region through its subsidiary Brightstar FZE. For more information and to contact the accessories team, visit Brightstar.com/accessories or call the Brightstar Dubai office at +971 4 427 36 00.

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About Brightstar
Brightstar is the world's largest specialized wireless distributor and a leading provider of diversified services focused on enhancing the performance and results of the key participants in the wireless device value chain: manufacturers, operators and retailers. In 2013, Brightstar reported global gross revenues of $10.5 billion and employs about 9,000 people on six continents. For more information, please visit Brightstar.com.

Media Contacts
Erik Hofmeyer
Erik.Hofmeyer@brightstar.com
(305) 921-1258

Jomet Joy
Manager -Media Relations
360 ARC Event, P.O Box: 33641, Dubai.
Mob: 055 9438438 /052 6922536
jomet@the360arc.com

© Press Release 2015