21 July 2015
Huawei's debut on the BrandZ list follows the company's ranking on Interbrand's 'Top 100 Best Global Brands' list last year

Middle East - Continuing its momentum within the global technology arena, Huawei has been named one of BrandZ's 'Top 100 Global Brands' for 2015, marking the company's debut on the BrandZ list. The achievement follows a spur of recent global accolades including Huawei's ranking on Interbrand's 'Top 100 Best Global Brands' list last year.

The BrandZ 'Top 100 Global Brands' list is developed by Millward Brown Optimor. The ranking system used for the BrandZ list is regarded as one of the most authoritative evaluations of brand influence basing brand value on the views of both potential and existing brand consumers as well as financial data.

Doreen Wang, Global Head, BrandZ, said, "Huawei has made it onto a BrandZ list for the first time. This is the result of Huawei's solid carrier business and also its active expansion into the enterprise and consumer businesses. Huawei has invested in its global technology offering, demonstrated with two third of its revenue coming from markets outside of China. Ranking on the BrandZ list recognizes Huawei's real strengths."

"Huawei is honored to receive this acknowledgement from BrandZ," said Kevin Zhang, President, Corporate Marketing, Huawei. "Huawei's brand value is realized through customer success. We always put customers first, and respond promptly to their needs by providing innovative products and solutions. We are committed to continuously creating value for our customers."

Part of the brand's success has been the result of a bold research & development agenda. Last year alone Huawei invested approximately 14% of its $46.5 billion annual revenue back into research and development programs. Huawei was even listed in the 2014 Thomson Reuters "Top 100 Global Innovators" list. Today the company operates in over 170 countries and regions, with two third of its revenue coming from markets outside of China. In the Middle East is Huawei has offices across 10 countries with around 5,000 employees--of whom over 66% are local hires.

This year, Huawei Middle East was awarded two Diamond Awards for smartphones at Distree Middle East. The awards were for the best smartphones vendor in the Middle East and for the company's outstanding performance.

Huawei was also honored by the Middle East Excellence Awards Institute with the prestigious award of "Smart Solution Service Provider Excellence" at the 21st GCC Smart Government and Smart Services Conference. The company was also awarded by industry leaders with the prestigious title of Middle East "Wireless Vendor of the Year" at the sixth Network World ME Awards 2015.

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About Huawei
Huawei is a leading global information and communications technology (ICT) solutions provider with the vision to enrich life through communication. Driven by customer-centric innovation and open partnerships, Huawei has established an end-to-end ICT solutions portfolio that gives our customers competitive advantages in telecom and enterprise networks, devices and cloud computing. Huawei's 150,000 employees worldwide are committed to creating maximum value for telecom operators, enterprises and consumers. Our innovative ICT solutions, products and services have been deployed in over 170 countries and regions, serving more than one third of the world's population. Founded in 1987, Huawei is a private company fully-owned by its employees.

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© Press Release 2015