Card offers market leading rewards such as points redemption on flights with 12 airline partners including Emirates and Etihad Airlines

Dubai - UAE, 02 March 2015: Savvy travellers in the UAE can now benefit from the new American Express® Platinum Credit Card, an AED denominated credit card launched today by American Express Middle East.  With travel being a top spending priority for UAE residents, the new Card offers market leading rewards which will help travellers go even further.

The American Express Platinum Credit Card provides access to the award-winning Membership Rewards® programme, a leading rewards programme in the UAE with points which never expire and a wide range of travel redemption opportunities. The Card offers a highly competitive points earn rate enabling Cardmembers to earn 1 mile for virtually every US Dollar spent. These points can be redeemed for flights with frequent flyer programmes from twelve leading international and regional airlines, including Emirates Skywards, Etihad Guest and BA Avios. Whilst travelling, Cardmembers can benefit from complimentary access to 700 VIP airport lounges around the world.

Mazin Khoury, Chief Executive Officer, American Express Middle East, said: "The American Express Platinum Credit Card has been developed for people in the UAE seeking a premium product that rewards them with travel and many other local benefits. Designed with travel enthusiasts in mind, we're proud to offer our Cardmembers the opportunity to redeem their points for miles with more airline partners than any other loyalty scheme in the UAE. We're confident that this credit card will set a new benchmark in the UAE".

Cardmembers can reap the rewards of the new American Express Platinum Credit Card by earning Membership Rewards points on all their purchases, regardless of where they spend or what they buy. They can also redeem their Membership Rewards points across a range of categories beyond travel, including retail, hospitality and entertainment.

"Unlike many other Cards, we offer Cardmembers the opportunity to gain more from their travel experiences with the flexibility to earn the same number of points regardless of where they spend.  They can also benefit from a wide choice of redemption options and the convenience of denomination in AED Dirhams," said Usman Arif, VP and Country Head of UAE, American Express Middle East.

Arif added: "With its high earn rate and no expiry of Membership Rewards points we believe the Platinum Credit Card will enable Cardmembers to enjoy even more life-enriching moments which we know they value".

In addition, the Platinum Credit Card comes with a host of additional benefits including:

  • Complimentary Cardmembership as long as the Cardmember uses the Platinum Credit Card for a predetermined amount every year

  • Comprehensive Retail and Travel Insurances

  • Online fraud protection guarantee

To apply for the American Express Platinum Credit Card, or to find out more information or to see the complete terms and conditions, simple visit: www.americanexpress.ae/join.

About American Express Middle East
AMEX (Middle East) B.S.C. (c) - American Express Middle East provides reliable, flexible, tailored and rewarding solutions for its Cardmembers, merchants and business partners.

American Express began operations in the MENA region in 1959 and set up its first office in Bahrain in 1977. In 1992, American Express Middle East B.S.C (c) was established in Bahrain as a joint venture company owned by American Express and Mawarid Investment Limited. Today, American Express Middle East employs more than 500 staff in the region, covering its consumer card, corporate payments and merchant businesses across all the Middle East and North Africa region.

American Express is the Card for those individuals who value world class service, rewards, access and peace of mind wherever they are in the world. Operating across the Middle East and North Africa region, the company issues dollar currency Credit and Charge Cards: The Centurion® Card, The Platinum Card®, the American Express® Gold Card, the American Express® Platinum Credit Card, the American Express® Gold Credit Card and the American Express® Card. American Express Middle East also offers a range of local currency-denominated Credit Cards to give Cardmembers across the region even greater flexibility. American Express Middle East also offers a range of corporate expense management solutions including The American Express® Corporate Card and Business Travel Account, helping companies achieve savings, financial control and the opportunity to collect rewards.

For further media information, please contact:
Samar AbdelHuq
PR Account Director
Memac Ogilvy Public Relations
Tel: (+973) 17561716
Email: samar.abdelhuq|@oglivy.com

© Press Release 2015