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Muscat: Reaffirming its commitment towards endorsing the Sultanate’s socio-economic activities, Sohar International has sponsored a documentary series that seeks to uncover the Sultanate’s diversified Wildlife, thereby boosting tourism and conservation activities in the country in line with Oman Vison 2040.
The epic exploration project initiated by Oman in Focus under the title “Not Discovered Yet” will cover 12 landmark tourist destinations and encompasses a one-hour documentary – ‘The Shoreline of Oman’ and a Blue Chip – Two-part documentary series called ‘Wild Oman’, that will capture the essence of Oman’s beaches, rare land and marine wildlife, carrying the audience on an extraordinary exploration of all corners of our fascinating country, from the top of the desolate escarpment to the bottom of some of world’s richest seas.
Elaborating on Sohar International’s commitment to the nation, Mr. Mohammed Mahfoudh Al Ardhi, Chairman, Sohar International, said “As a socially responsible bank, it is well within our strategic outlook to sponsor initiatives such as “Not Discovered Yet” initiative that highlights and places this beautiful nation on the international world map for wild life tourism and conservative efforts. With international expertise and a local flavour, the potential outcome of this initiative will not only highlight the diversified abundant wild life Oman has to offer, but will also provide an avenue for young Omanis to pursue their passions in exploration, film-making, conservation, and beyond providing economic impetus to the country.”
In the one-hour, high quality, documentary – The Shoreline of Oman – the InFocus team will explore the wonders of the Gulf of Oman, the Arabian Sea, its islands and shores, and reveal the story of iconic marine life – turtles, whales, dolphins and sharks. The two-part ‘Wild Oman’ series, a first-ever showcase of the Sultanate’s natural beauty, will be packed with Oman’s impressive habitats and wildlife – unique and vitally important regions, home to hundreds of thousands of marine and terrestrial creatures. The documentaries will be shot in full Range, 4K filming with specialized low light, long-lens and underwater equipment, factually verified through research and expert consultations on every subject. The documentaries are expected to air on two international channels mid of year 2022.
Commenting on the project and association with Sohar International, Ms. Maisa Al Hooti, Managing Director, Oman InFocus, said: “In collaboration with well-known international channels and support of Government and private institutions such as Sohar International, Oman InFocus has embarked on a journey to unravel the diversified beauty of Oman, exploring various local marine life including whales, dolphins, turtles, corals, natural reserves as they are considered natural treasures that deserve conservation and awareness. The journey will also take us through Oman’s range of mountains to learn more on the unique wild life they host including fascinating caves, all the way to breath-taking vast white desert sand”.
This sponsorship reflects Sohar International’s goal of becoming an Omani service institution implementing global best practices not just in its service operations, but also in the work that they do for the community and its people.
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About Sohar International
With the vision to become a world-class Omani services company that helps customers, community and people to prosper and grow, Sohar International operates with a purpose to help people 'win' by delivering responsive banking for their ever-changing world, complementing their growth and prosperity with international standard service delivery. The Bank seeks to redefine banking in Oman through transformational developments centered on the principles of More Velocity, making everything simple and fast; More Value, ensuring relevance and connectivity to customers’ world; and More Vision, liberating stakeholders through talented leadership.
For media queries
Hameeda Al Balushi
United Media Services
hameeda@umsoman.com
Fahad Al Ghadani
Sohar International
fahad.alghadani@soharinternational.com
© Press Release 2021
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