JEDDAH: SEDCO Holding’s Rowad Riyali, an Arabic financial literacy program for entrepreneurs, has won the Learning Technologies Award for Best Learning Technologies Project – Public and Non-Profit Sector, presented at the Park Plaza Westminster Bridge Hotel in London, UK.

The Learning Technologies Awards showcase some of the most recognizable, memorable and life-changing e-learning projects worldwide and are internationally recognized. The finalists were selected by an independent judging panel of experts organized by the eLearning Network. More than 400 entries from 22 categories were whittled down to produce a robust 185-strong shortlist showcasing learning technologies, out of which Rowad Riyali emerged as one of the winners.

Commenting, SEDCO Holding CEO, Hasan AlJabri said: “Rowad Riyali for entrepreneurs is an extension of our hugely successful Riyali program that addresses the need to educate the Saudi population on financial literacy and empower people with personal financial skills required to achieve a prosperous life. The program aims to empower entrepreneurs with the financial management skills and knowledge needed to be able to run and manage their businesses effectively and successfully.”

One of the many CSR programs funded by the company, the Rowad program was developed for SEDCO by Beirut-based Kashida, a team of passionate, education professionals with many years of experience as content developers in educational technology. “Kashida’s vision is to give everyone the opportunity to learn, simply, and from this starting point, we design bespoke learning experiences that serve the best interests of the learners first, making learning engaging and accessible. SEDCO was the perfect partner for us because they not only support our vision, but have actually made it a reality with their Riyali platform.” Raneem Mourad, Managing Partner at Kashida.

Kashida based the program on an approach that ensures knowledge retention and provides practical methods for financial management within the entrepreneurial journey, including applied tools and simulations. Utilizing real-life successful entrepreneurs to present the content, the resulting solution was delivered in a self-paced format on the Riyali platform and a blended format in collaboration with start-up incubators across Saudi Arabia.

Riyali, SEDCO Holding Group’s Financial Literacy Program, was launched in 2012 and aims to familiarize members of the community with financial planning and management in order to meet their personal financial responsibilities, focusing on financial concepts such as planning, budgeting, saving, investing and borrowing in order to empower them with the personal financial skills required to achieve a desirable standard of living. 

Riyali aims to raise awareness and amplify positive change in youth behavior towards personal financial planning and responsibility, the program is delivered online on multiple e-education platforms in addition to Riyali.com. More than 8,300 beneficiaries have been enrolled in the Rowad Riyali program to date, contributing to the Kingdom’s economic development by delivering on Vision 2030’s KPI’s to raise the number of startups in Saudi Arabia. With more than 430,000 beneficiaries from Riyali’s Ashbal, Shabab and Rowad program, Riyali aims to reach 2 million students and entrepreneurs across the Kingdom by 2020.

SEDCO Holding believes in and celebrates the philosophy of honoring humanity through three key channels, its employees, society and the environment, and supports the welfare and development of individuals and communities, serving as a pioneer to develop and expand the innovative multiple award winning Riyali Financial Literacy program throughout the Kingdom of Saudi Arabia.

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About SEDCO Holding
SEDCO, the Saudi Economic and Development Company, is a leading private wealth management organization that conducts its business according to Islamic guidelines widely known as Shari'ah. SEDCO was established in 1976. It manages a wide and diversified spectrum of real estate investments, investments in equities, and other businesses in Saudi Arabia and around the world. It is located in the Red Sea Mall building, Kings Road, Jeddah, Saudi Arabia. Its investee companies have more than 6,000 employees. SEDCO Holding Group mainly operates through three lines of business: direct investment, real estate investments, and financial investments. Direct investments are in multiple sectors and industries, including real estate, pharmaceuticals, automobile leasing, travel and tourism, hospitality and casual dining in Saudi Arabia and around the world

More information at www.sedco.com 

About Kashida
Kashida aims to give everyone the opportunity to learn, simply, because its team believes in peoples’ innate long-life desire to discover. Kashida’s team designs and creates custom learning experiences, with the most reliable consultancy and training. The team values innovation and will deliver learning content across multiple platforms, with a promise to continuously enhance learning through technology. Kashida’s team natively works in three languages, English, Arabic, and French, and have also delivered content in Spanish and Italian.

More information: www.kashida-learning.com 

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