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Dubai: Emaar Properties, the developer of the iconic Burj Khalifa, The Dubai Mall and several thriving residential communities in Dubai, has launched the first-ever WeChat Mini-Program by a leisure attraction in the region, that is fully integrated with WeChat Pay for At the Top, Burj Khalifa.
A special LED show on Burj Khalifa was held to celebrate the launch, attended by senior officials of Emaar, Dubai Tourism and Tencent, the developer of the multi-purpose messaging, social media and mobile payment app.
As part of the WeChat ecosystem, the Mini-Program will enable WeChat users to access all the information related to the world’s highest observation deck and book tickets in advance. This further adds to the convenience of Chinese tourists to Dubai, who delight in visiting the attraction that is accessed via its dedicated entrance in The Dubai Mall.
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About Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism)
With the ultimate vision of positioning Dubai as the world’s leading tourism destination and commercial hub, Dubai Tourism’s mission is to increase the awareness of Dubai among global audiences and to attract tourists and inward investment into the emirate. Dubai Tourism is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector. It markets and promotes the Emirate’s commerce sector and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the Dubai Tourism portfolio include Dubai Business Events, Dubai Calendar, and Dubai Festivals and Retail Establishment.
For further information, please contact:
Dubai Tourism
mediarelations@dubaitourism.ae
[+971] 600 55 5559
[+971] 4 201 7631
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