PHOTO
Jeddah - A golden falcon rises, wings outstretched, over the Jeddah coastline. Sela, a pioneer of the exceptional human experience in Saudi Arabia, has unveiled the first art installation of its highly anticipated Jeddah Art Promenade, curated by renowned producer Swizz Beatz and his Saudi-headquartered creative agency, Good Intentions. The one-of-a-kind sculpture by Kwest is visible for kilometers, perched amid the blue waters of the Jeddah corniche, where the city is hosting thousands at the Formula 1 Saudi Arabian Grand Prix.
Creators of some of the region's most sought-after experiences and attractions, Sela has staged over 3,000 events since 2005, including MDLBEAST, the Italian Super Cup, WWE Crown Jewel, Riyadh Season, and Jeddah Season, in addition to launching such epic projects as Boulevard Riyadh City (BLVD RUH CITY), and Jeddah Superdome. Sela's Jeddah Art Promenade is a unique beachfront boulevard featuring extraordinary art monuments interwoven among a leisure, hospitality and retail district scheduled for completion in the coming months.
Kasseem ‘Swizz Beatz’ Dean is a Grammy-award winning producer and owner of one of the world's largest art collections. Recognizing the creative renaissance unfolding in the kingdom thanks to the momentum of Saudi Vision 2030, Swizz Beatz found a base for his global agency in Saudi Arabia, co-founding Good Intentions with Saudi native Noor Taher. Their curations leverage a vibrant community of contemporary artists to bring a new cultural experience to the kingdom at Jeddah Art Promenade.
Shihana Alazzaz, Sela Chairwoman and General Counsel to the Public Investment Fund, said, “The 'Wusul' ('Arrival') installation from artist Kwest is a powerful statement of energy and creativity taking flight. We at Sela are thrilled to be working with Swizz Beatz and the Good Intentions team, headed by homegrown lead Noor Taher, to give vital art a platform, with special thanks to the organizers of Jeddah Season for making all of this possible. With more than a dozen installations planned, the Jeddah Art Promenade will blaze an iconic trail down our beautiful coast, offering visitors a visceral cultural experience and creating a landmark worthy of our nation’s vision.”
Swizz Beatz, co-founder of Good Intentions, said, "We've always wanted to work with the gatekeepers in that arena and knew Sela would be a partner aligned with our vision at Good Intentions. This is just a scratch on the surface, we’re only going bigger and more disruptive from here.”
Multiple projects are underway as Sela continues to expand its horizons, bridging present and future with unforgettable destinations and experiences built on a legacy of reaching for the stars.
- Ends -
© Press Release 2021
Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
