Mega opening weekend of music, food, raffles and entertainment launches Dubai Shopping Festival in super style!

The opening celebrations will usher in great concerts, promotions, shows and much more taking place across the city until the grand finale on 30 January 2021

Mega opening weekend of music, food, raffles and entertainment launches Dubai Shopping Festival in super style!

Dubai: The Dubai Shopping Festival (DSF) begins on 17 December with an action-packed opening weekend of great live music, amazing markets, and family entertainment. The opening celebrations will usher in great concerts, promotions, shows and much more taking place across the city until the grand finale on 30 January 2021.

Dubai Festivals and Retail Establishment (DFRE), organisers of DSF, highlights the epic events that will kick off this latest edition of DSF:


Arabic music superstars Hussain Al Jassmi and Tamer Hosny will headline the first day of the two-day DSF opening celebration at Etisalat Market OTB at Burj Park, Downtown Dubai. Hussain and Tamer will perform on 17 December. The show has sold out but will be aired live on MBC 1 and Wanasah at 8.30pm. TV presenter Lojain Omran will host the event.

International sensation Anne-Marie and pop act Clean Bandit, who will perform a  DJ set alongside vocalist Yasmin Green, will play on 18 December at Etisalat Market OTB, which will also feature unique F&B vendors and family activities. Doors will open from 12pm and concert seating will begin at 5pm, with tickets priced AED50 available from, or on the Dubai Calendar app (available on iOS and Android). 

The ultimate festive, feel good family concert, Jingle Bell Rock will take place at Sheikh Saeed Hall at the Dubai World Trade Centre on 18 December. Featuring much-loved Christmas songs performed by a stellar lineup of international singers and musicians, the show is the perfect way to celebrate the holidays in a safe and socially distanced environment.

Sheikh Rashid Hall at the Dubai World Trade Centre will also welcome the hip hop sounds of Arabic rappers A.L.A and Jenjoon for the RAP Beats concert on 18 December. A double bill of live hip hop by two of the regional rap scene’s biggest stars, the evening is a great addition to DSF’s lineup of musical styles. Doors open at 7pm.

On 19 December, the Dubai Opera will host The Simon & Garfunkel Story. Telling the tale of the world-famous folk-rock duo, the iconic live venue will host two shows, at 2pm and again at 8pm, with guests able to enjoy a wonderful, concert-style event featuring state-of-the-art video projection, unique lighting and a full live band.


A firm favourite with residents, visitors and families, the EtisalatMarket OTB and the Dubai Shopping Festival Market at Al Khawaneej will welcome guests from the opening day on 17 December.

Etisalat Market OTB at Burj Park, Downtown Dubai will open its doors to guests on 17 December, with events and activities held until 2 January 2021. Etisalat Market OTB has been revamped for the latest edition of DSF, with an exciting Korean NEWTRO theme – a combination of ‘New’ and ‘Retro’ – showcasing a host of popular and emerging trends that blend elements of vintage 90s style with contemporary Korean and Asian culture. With an emphasis on music, colour, fashion and food, this year’s Etisalat Market OTB will feature a range of unique vendors, movie nights and live talent contests as well as Food Alley, a new F&B concept that will serve delicious Korean and Asian street food treats.

The Dubai Shopping Festival Market at Al Khawaneej will stage a series of ‘Alice in Wonderland’ themed children’s entertainment, with a weekly lineup of activations and attractions. The opening week will be based around the theme of ‘Through Alice’s Lens’, and families can enjoy daily theatre shows, game shows, musical performances, storytelling sessions and even a Mad Hatter’s tea party. Opening times are Sunday to Wednesday, 6pm to 12am and Thursday to Saturday, 4pm to 2am.


DSF’s eclectic lineup of live performances and events over the opening weekend includes some great festive shows and children’s favourite stories brought to life for youngsters of all ages to enjoy.

A special screening of The Snowman, a Christmas classic movie will play at The Theatre at Mall of the Emirates on 18 December and from 22 to 24 December with the final show on 26 December. The magical spectacle is based on Raymond Brigg's much-loved book and features Howard Blake's classic song ‘Walking In The Air’.

Until 27 December, the Theatre at the QE2 will host twice daily performances of the classic family stage show, Beauty and the Beast. Based on the 18th century French fairy tale ‘La Belle et la Bete’, the story is still as hugely popular with fans all around the world.

The Christmas Show at Fairmont The Palm is guaranteed to get audiences in the festive spirit. The family celebration of all things Christmassy is a mix of all the favourite festive songs, and will take place from 17 to 28 December, except 21 and 25 December.

A carnival of fun, games, entertainment, food and much more, the Dubai Winter Festival will be staged at Zabeel Park until 15 January 2021, from 4pm to 10pm each day.

The Palm Fountain, the world's largest fountain show located at The Pointe on the Palm Jumeirah, will thrill visitors with daily shows throughout DSF. The Palm Fountain provides an unforgettable backdrop to the destination’s array of waterfront restaurants, captivating dinners with a performance of dancing water and thundering music including Rashed Al Majed’s ‘Dubai Kawkab Akhar’ song. The first show will start at 6pm with the last at 10.30pm on weekdays and 12am on weekends.


Beginning the DSF opening weekend and continuing each weekend until 30 January, the city’s malls and leisure destinations will host roaming in-mall entertainment and family-friendly performers. Artists performing on the opening weekend include Rainbow Wings, a vibrant and elegant dance act that beautifully and gracefully flows through venues and Flow Artist, also known as Humaid Al Dhahery, the first Emirati circus performer. Flow Artist will dazzle with his flashing suit, eccentric dance moves, slick circus tricks, and a techno soundtrack complete with powerful lasers that shoot from his hands and forehead. The intensity of his show will increase as he brings out more and more props, including a lightsaber-like object which he twirls around his head and rolls down his back, catching it just as it is about to hit the floor. Flow Artist will entertain crowds at The Pointe from 17-19 December with shows at 6.15pm, 6.45pm, 7.15pm and 7.45pm. Rainbow Wings will perform at Ibn Battuta Mall from 17-19 December with shows at 7.15pm, 7.45pm, 8.15pm and 8:45pm.

La Mer will host an amazing Water Ski Show on 17 December at 1pm, 3pm, 4pm and 5pm at North Beach. Featuring spectacular stunts and jumps, guests of all ages will be left mesmerised by a variety of stunts from swivel skiing, wakeboarding, barefooting, sky ski aerials, strap doubles, trios, trick skiing, and a three-tier pyramid and more.

Throughout DSF, the Souk Madinat Jumeirah will host the Digital Art Show ‘From Monet to Kandinsky. Revolutionary Art’ featuring the works of nine remarkable masters – Claude Monet, Georges Seurat, Vincent Van Gogh, Edvard Munch, Paul Cézanne, Juan Gris, Robert Delaunay, Paul Klee and Wassily Kandinsky. Admission costs from AED45 to AED150.


From 17 to 19 December, the What The Food event will welcome foodies to Alserkal Avenue for great dishes, superb flavours and unique dining experiences. On 17 December, diners can enjoy the Mattar Farm x BB Social Dining Supper Club, on 18 December the Winter on Fire / The Deli Soup Kitchen and on 19 December the Winter on Fire / BBQ Masterclass. A selection of pop-up stalls and food trucks will also be located throughout the outdoor venue. Diners can find Tokyo-style Neapolitan pizzas from Akiba Dori, Christmas-themed ice cream from Chalk, Pulled’s lemonade bicycle stall, The Little Katsu Shop, Candylicious and many more. Avenue Community members Torrija, Wild & the Moon, FOMO and Saj&Co will also showcase limited edition menu items.

Beginning on the opening weekend and running throughout DSF, SALT will host its brand-new F&B and retail concept, SALT CAMP, at DIFC. Comprising two main dining areas, SALT and Sugar, it will offer two different menus: SALT is burgers, fries and drinks and Sugar is pure dessert. The space will be launched with fitness, art and photography workshops and live music and performers in the evening. SALT CAMP will also feature photobooths, games and sell camping gear, clothes and gadgets.

Over the first weekend of DSF, the American RagCie store in The Dubai Mall will invite shoppers to escape to take part in an amazing Augmented Reality Journey across six touchpoints leading from an activation space into the store itself. On 17 December, the store will also host a local B-Boy Showcase with Live DJs and performance by vocalist Dina Stars. On 18 December, the store will stage live shows by talented Emirati singer Alya and also singer Jaymie Deville. American Rag will host a Battle for International B-Boy in the UAE alongside Live DJs, with the winner receiving a AED1,000 store voucher. On 19 December, American Rag will host an all Style Dance showcase with singer Shebani performing live in-store.


The highest value raffle in DSF’s history, the DSF Supercar Raffle will give away a AED6 million UAE-made Fenyr sportscar to one lucky winner. The raffle will run until a winner is announced on 30 March 2021. A total of 3,500 tickets will be sold online at and, priced at AED 1,500 each. Those who purchase a ticket will receive a collectable Fenyr SuperSport scale model.

The great DSF raffle season kicks off on opening weekend with the return of the INFINITI Mega Raffle. Raffle tickets priced at AED200 can be purchased at selected ENOC and EPCO petrol stations, Zoom stores and Dubai Metro stations, while shoppers who spend AED200 at The Gold Souk and Global Village plus participating shopping malls will enter a raffle to win an INFINITI QX60 car and AED200,000 each day. A total of 45 INFINITI QX60 vehicles will be given away during DSF with daily draws taking place at Global Village. One person will also win AED500,000 on the final day of DSF.

The super Nissan Grand Raffle will see 45 brand-new Nissan vehicles given away this DSF. Five of the carmaker’s most popular models are available along with cash prizes of AED10,000 per week. Shoppers need to spend just AED25 on non-fuel items at any EPCO or ENOC petrol station in Dubai to win during DSF. The Nissan Grand Raffle will give away two Nissan Patrols, one Nissan Pathfinder, eight Nissan X-TRAIL crossover SUVs, 10 Nissan Kicks vehicles, 12 Nissan Micra compacts and 12 Nissan Sentra sedans. Winners will be announced at daily raffle draws throughout this year’s festival.

From 17 December to 30 January, shoppers visiting Dubai Shopping Malls Group (DSMG) malls can enter a raffle to win cash prizes of up to AED100,000 each week just by spending AED200. The Spend & Win raffle is one of the highlights of DSF’s annual giveaways.

Dubai Gold & Jewellery Group (DGJG) will host a grand raffle from 17 December to 30 January with a total 25kg of gold to be won. Residents and visitors who buy jewellery at any of the 180 participating DGJG outlets across Dubai including Deira Gold Souk, Meena Bazaar and the city’s malls, will enter the raffle. Shoppers who spend AED500 on gold jewellery will receive one raffle coupon and customers who purchase diamonds, pearls, or watches worth AED500 will receive two raffle coupons. Every other day during DSF, four winners will share 1kg of gold equally, with 3kgs of gold to be shared by 12 winners as part of a mega prize draw held on the final day of DSF. 


Residents and visitors can enjoy great deals on hotel stays from the very first day of DSF until the festival ends on 30 January, with some of the city’s best properties offering a huge array of offers to suit every guest.

Families or couples checking into the Armani Hotel during DSF will enjoy a 20 per cent saving on best room rates, plus AED200 Emaar Malls shopping credit to spend per day and free tickets to the Dubai Aquarium, Underwater Zoo and VR Park.

Atlantis, the Palm is offering special stay rates on bed and breakfast with daily complimentary access to the Aquaventure Waterpark and The Lost Chambers Aquarium included. Guests can also choose special festive dining options over the Christmas and New Year’s Eve period, with romantic and once in a lifetime dining experiences to be had at the hotel’s unique locations. Special activities for families include the Dolphin Bay and Diving Experiences and the chance to stay in one of the hotel’s iconic Underwater Suites.

The Grosvenor House in Dubai Marina has a great DSF offer that includes overnight accommodation, complimentary breakfast each morning at Sloane’s, daily complimentary dinner at one of the hotel’s signature restaurants and 25 per cent off F&B spend.

The Sheraton Jumeirah Beach Resort Hotel on JBR Beach in Dubai Marina, is offering guests a special DSF rate when they check in during the festival. Use the code DSF25 to access great room deals that include 20 per cent off F&B at the hotel and Buy One, Get One Free offers on spa treatments.

For more information, please visit @dsfsocial on social media channels and


About Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism)

With the ultimate vision of positioning Dubai as the world’s leading tourism destination and commercial hub, Dubai Tourism’s mission is to increase the awareness of Dubai among global audiences and to attract tourists and inward investment into the emirate. Dubai Tourism is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector. It markets and promotes the Emirate’s commerce sector and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the Dubai Tourism portfolio include Dubai Business Events, Dubai Calendar, and Dubai Festivals and Retail Establishment.

About Dubai Festivals and Retail Establishment

Dubai Festivals and Retail Establishment (DFRE) is responsible for developing Dubai’s retail and festival sectors and supporting the positioning of Dubai as a world-class tourism destination with year-round family entertainment, shopping and events.

For further information, please contact:
Dubai Tourism
[+971] 4 201 7631

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