Majid Al Futtaim introduces Alaya and sets the tone for astonishing spaces

Driving freedom by design, Alaya sets a new benchmark for exclusive and customizable living

  
Majid Al Futtaim introduces Alaya and sets the tone for astonishing spaces

Dubai, UAE : Majid Al Futtaim Communities, part of “Majid Al Futtaim Properties”, today announced the launch of Alaya, an ultra-exclusive and sustainable neighbourhood at Tilal Al Ghaf. Designed to exist in harmony with the natural environment, offering an ideal life balance across all elements, Alaya is inspired by the innovative ‘park in a forest’ concept. Comprising 130 grand villas, the neighbourhood stretches across 200.000 square metre. Surrounded by spacious landscaped grounds, the premium grand villas, allow for additional privacy while still remaining connected to the community and its facilities. With intelligently designed layouts, customizable suites, two styles of landscaping options and other personalized elements, homeowners will be able to add an extra personal touch. Already one of the most desirable destinations in Dubai, Alaya is set to further enhance Tilal Al Ghaf’s appeal as an exclusive resort-style community, offering residents a new way of living.

Spurred by the idea that humans and nature should be living in harmony, today’s world of architecture, with Frank Lloyd Wright coining the term “organic architecture”, is taking the lead. The core of the concept goes back to the idea that buildings, must grow from within its environment, and adapt to it. Designed as if they were molded by nature, the color schemes divert from the natural colors of the woods and harmonise with its surroundings. With simplicity being at the forefront, the layouts encourage open and fluid spaces, generating natural light, to create an effortless flow. Blending interiors and exteriors, the design strives for the unification of our living spaces and nature.

"Our home and personal space is considered one of the most important elements that contribute to the quality of our life. In the past year the requirements of investors and the market have changed, driving the desire to find fully functioning homes that account for space to live, work and play. The Alaya Grand Villas are not only integrated within the environment, they are customizable to personal needs and offer owners and residents a premium way of living. From the design to the material, the Alaya neighbourhood sets a new benchmark for luxurious and customizable living in Dubai.", said Hawazen Esber, Chief Executive Officer, Majid Al Futtaim – Communities.

Driven by placemaking principles and customer-centricity, Alaya is inspired by nature and homes where luxury and environment blend harmoniously, generating an unparalleled quality of life. Embedding natural materials and organic textures, the contemporary exterior facades are finished with stone and wood detailing, and customers can select from two styles – The Modernist or The Mediterranean. Interiors include walls of natural stone, fine wooden detailing, and seamless expanses of polished

concrete and wooden flooring. The floor to ceiling windows and expansive balconies invite residents to look outwards, while shaded patios for al fresco dining and entertaining blurr the boundaries between indoors and out. Keeping the customers at the forefront, the grand villas allow for personalization, facilitating potential owners with the opportunity to create a home that complements their needs. Thoughtfully designed the Alaya grand villas allow for customization across different elements, including the layout, facade, interior, Zen suites, and landscaping. Directly addressing the growing desire for individuality, the Zen suite, which is available across all types, comes in different configurations and buyers can choose from a wellness area, a gym, an office or entertaining space.

Homeowners will also have the freedom to select from two styles of landscaping, providing lush green outdoor spaces or a serene pool area. Encouraging a deep connection with nature and providing a calm and peaceful retreat, the spine of the neighbourhood represents a dense forest – a space to roam and explore, to de-stress and feel restored. Spanning a 150-metre stretch of sandy beach, Alaya residents will have direct access to the 150,000 square metres Lagoon, featuring two beach clubs and offering world-class facilities for water-based activities, beach sports, and tennis.

Further enriching Tilal Al Ghaf's exclusive resort-style community, Majid Al Futtaim Communities has recently announced the enhanced master plan, highlighting a 20 per cent increase in greenery, a 50 per cent increase in the size of the recreational Lagoon, and the introduction of even more premium lifestyle amenities.

With over three million square meters of walkable neighbourhoods connected by a network of pathways, cycling tracks and jogging trails, ample green spaces, and lush landscaping, Tilal Al Ghaf is designed in line with Majid Al Futtaim Communities' commitment to sustainable design and living. The community will also feature signature Majid Al Futtaim retail experiences and a world-renowned international school.

-Ends-

Media Contact:
Katharina Mayr, PR & Communications Manager
katharina.mayr@maf.ae 

About Tilal Al Ghaf

Tilal Al Ghaf is Majid Al Futtaim’s flagship mixed-use community in Dubai, providing a contemporary and luxurious resort-like living experience. Nestled in the heart of new Dubai, with a stunning lagoon and white sandy beaches at its heart, Tilal Al Ghaf balances luxury resort-style living with a fresh urban feeling. With its exceptional amenities, unique architectural design and unparalleled attention to detail, every home in Tilal Al Ghaf is created with the customer in mind.

Staying true to Majid Al Futtaim’s commitment to sustainable design and living, the community features walkable neighbourhoods connected by a meticulously crafted network of pathways, cycling tracks and jogging trails. A world of culinary experiences, signature Majid Al Futtaim retail selection and a world-renowned school is never more than a short stroll away.

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About Majid Al Futtaim 

Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.

A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 17 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.

Majid Al Futtaim owns and operates 29 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, Mall of Oman, City Centre malls, My City Centre neighbourhood centres, and five community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in over 30 markets across the Middle East, Africa and Asia, operating a portfolio of more than 375 outlets including City+, the region’s first checkout-free store, and an online store.

Majid Al Futtaim operates more than 500 VOX Cinemas screens as well as a portfolio of world-class leisure and entertainment experiences across the region including Ski Dubai, Ski Egypt, Dreamscape, Magic Planet, Little Explorers and iFLY Dubai. The Company is parent to a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, Maisons du Monde, LEGO and THAT, a Majid Al Futtaim fashion concept store and app. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management.

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