Amazon expands Project Zero to UAE and Saudi Arabia

Project Zero is an initiative aimed at getting rid of counterfeit products on Amazon

  
The logo of Amazon is seen at the company logistics center in Lauwin-Planque, northern France, February 20, 2017. Image used for illustrative purpose.

The logo of Amazon is seen at the company logistics center in Lauwin-Planque, northern France, February 20, 2017. Image used for illustrative purpose.

REUTERS/Pascal Rossignol

Amazon has announced the expansion of Project Zero, an initiative aimed at getting rid of counterfeit products on its website, to seven new countries including UAE and Saudi Arabia.

Project Zero is now available in seventeen countries including Australia, Brazil, Netherlands, Saudi Arabia, Singapore, Turkey, and the UAE. The project combines Amazon’s advanced technology, machine learning, and innovation with the sophisticated knowledge that brands have of their own intellectual property so that counterfeits can be reduced to zero.

Ronaldo Mouchawar, Vice-President of Amazon Middle East and North Africa, said: “We expect Amazon customers to feel both confident and safe when making purchases from our stores. The expansion of Project Zero to Amazon.ae and Amazon.sa is a significant investment that will further ensure our customers across the region receive authentic products when ordering from Amazon’s stores.”

Launched in 2019, Project Zero builds on Amazon’s long-standing work and investments to ensure that customers always receive authentic goods when shopping on Amazon. Over 10,000 brands – from large, global brands to emerging entrepreneurs including Arduino, BMW, LifeProof, OtterBox, Salvatore Ferragamo, and Veet – have already enrolled in Project Zero.

“Project Zero has been a leap forward in protecting brands, especially for those that use all three of its components,” said Dharmesh Mehta, Vice President of Worldwide Customer Trust and Partner Support.

(Writing by Seban Scaria; editing by Daniel Luiz)

seban.scaria@refinitiv.com

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