Abu Dhabi - The Khalifa Fund for Enterprise Development’s ‘SOUGHA’, has revealed that it will be joining the celebration of the UAE's 47th National Day. Sougha will be working in collaboration with leading government and private entities like the Executive Council of Abu Dhabi, Mubadala, Abu Dhabi National Exhibitions Company (ADNEC), Abu Dhabi Commercial Bank, Louvre Museum, Bawabat Al Sharq Mall and the Ajman Identity Centre--throwing the spotlight on the exhibition of local handicraft and heritage products. The move complements the initiative’s aims toward preserving the country's local handicraft segment to help promote a sense of national identity while also preserving the cultural legacy of the UAE.
H.E. Abdulla Saeed Al Darmaki, CEO of Khalifa Fund foe Enterprise Development, emphasized on the importance of Sougha's participation at this year's National Day celebrations, which focuses on the move to express national pride and identity for the UAE, which was founded by the late Sheikh Zayed Bin Sultan Al Nahyan, followed by the wise leadership of H.H. Sheikh Khalifa Bin Zayed Al Nahyan, President of UAE.
H.E. Al Darmaki also stressed on the pivotal role played by Khalifa Fund in the move to support the country's efforts towards achieving social development, which is evident in the initiative active participation and support for key government efforts aimed at improving the social wellbeing and living standards of UAE nationals and residents. The Fund has remained steadfast in helping Emirati craftsmen--preserving national heritage, promoting and supporting sustainable entrepreneurship opportunities throughout the country, as well as creation and implementation of initiatives and programs to support entrepreneurs, enable SMEs to achieve sustainable growth and to contribute in the country’s ongoing shift towards economic diversification.
Participation in the events, which began on November 27th and will continue until the 2nd of December, covers a variety of exhibits and live performances, including locally products made from Khous, woven palm, leather, Al Sadou, wool, and one of the oldest crafts of the embroidery industry (Talli), using traditional craft techniques. Sougha displayed a various household and office items as well as heritage accessories that have been used for laptop bags, telephone, wallets, and ornaments made by Emiratis females.
For more information, please visit http://sougha.ae/.
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