Uber conducts 40 rides to pick up retired electronics
Dubai, UAE – Following 2017’s highly successful World Environment Day initiative, Dubai Internet City (DIC) and Dubai Science Park (DSP) teamed up to bring back the e-waste collection drive to their communities in collaboration with Uber and Averda.
This year, the campaign was extended to Dubai Media City (DMC) to promote the recycling of audio and video products, such as radios, televisions and music players.
From 20 to 21 June between 10am and 4pm, 40 Uber rides collected a total of 161 items, equivalent to almost one tonne of e-waste. In support of the drive, the three business parks organised a digital contest that invited participants to share an image of their retired electronics and a caption of what recycling means to them for a chance to win prizes.
Business partners and community members booked a ride via the Uber app using the request ‘UberRECYCLE’. Uber drivers then collected the e-waste from the specified TECOM business parks and delivered the items to Averda, which was responsible for the recycling and waste management.
Ammar Al Malik, Executive Director of Dubai Internet City, said: “As a leading business community specialised in technology, it is our duty to raise awareness on the significance of recycling and its positive impact on our society. We are proud of our successful campaign that has helped offset our environmental footprint, and aim to continue implementing such collaborative environment-friendly initiatives to facilitate the UAE’s digital transformation.”
Marwan Abdulaziz Janahi, Managing Director of Dubai Science Park, said: “In today’s world, recycling and waste management play an extremely important role in the global environment conservation and sustainability drive. As a key contributor to Dubai’s vision of becoming a global green leader, Dubai Science Park is committed to providing the infrastructure and support services needed to translate this ambition into reality. We are pleased with the outcome of the second edition of our campaign and the participation of our community. In addition, the inclusion of Dubai Media City has enabled us to expand the range of retired electronics covered.”
Majed Al Suwaidi, Managing Director of Dubai Media City, said: “At Dubai Media City, one of our key goals is to create a sustainable and innovation-focused environment where people can live, work and play in harmony for generations to come. We are delighted to join this year’s e-waste collection drive that contributes to the UAE’s transition to a green economy, and look forward to playing a bigger role in promoting the recycling of electronics among companies, residents and visitors of Dubai Media City.”
Responsible e-waste disposal is a pressing issue across the world. According to The Global E-waste Monitor 2017, a collaborative report of the United Nations University, the International Telecommunication Union and the International Solid Waste Association, experts foresee the global volume of e-waste rising to 52.2 million metric tonnes in 2021 – up from 44.7 million metric tonnes in 2016. This means electronic waste is the fastest-growing component of the world’s domestic waste stream.
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About Dubai Internet City
Dubai Internet City (DIC), a member of TECOM Group, is a unique ICT hub and the only specialised technology business community in the region. It is a place where innovators and entrepreneurs from all over the world work, connect and share their vision for a bold new tomorrow.
About Dubai Science Park
Dubai Science Park (DSP) is the region’s first holistic science-focused community, dedicated to supporting entrepreneurs, SMEs and multinational enterprises. Since its inception, the community has grown to more than 350 companies of all sizes in the life sciences, energy and environmental sectors.
About Dubai Media City
Dubai Media City (DMC) is the region’s largest community dedicated to the media industry. With its diverse portfolio of local and international companies representing traditional and new media industries, marketing and communications as well as support services, Dubai Media City offers a well-connected industry network, strategic location and state-of-the-art infrastructure that enable businesses to flourish. The vibrant community includes a wide range of retail and dining options in addition to a host of world-class residential and hospitality facilities.
For more information, please contact:
Sharon Alvares
APCO Worldwide
+971 (0) 52 863 1778
salvares@apcoworlwide.com
Christoph Diesch
APCO Worldwide
+971 (0) 55 134 0892
cdiesch@apcoworldwide.com
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