Dubai, United Arab Emirates: Qarar, a leading regional credit risk and decision analytics company and subsidiary of SIMAH, the Saudi Credit Bureau, has announced a new partnership with Eureka, a cutting edge company in the field of telecom data and artificial intelligence.  Qarar and Eureka will work together to build and offer data driven solutions to banks and other financial institutions in the areas of credit risk and customer acquisition, leveraging telecom data to enable increased customer access to finance and insurance products.

This partnership brings a unique combination of Qarar’s credit scoring expertise and Eureka’s telecom data based products and aims to drive projects with leading financial institutions in the Middle East and GCC.

Zaid Kamhawi, CEO of Qarar, commented: “The ability to harness insights from more diverse data pools holds the promise of reducing losses and increasing revenues. Eureka’s advanced analytics and artificial intelligence develops unique customer insights leveraging telecom behavioral and location data. Access to such exclusive insights always adds more business value for our customers. This partnership offers readymade solutions for banking, finance and telecom companies combined with Qarar’s credit risk and data analytics expertise to bring unique competitive edge in risk management and campaign management”

Benjamin Soemartopo, CEO of Eureka, commented: “Eureka enables partnerships between mobile operators and financial institutions.  We are delighted to partner with Qarar with our products for the financial sector to unlock growth and increased access to finance in the Middle East and GCC region”

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About Qarar

Qarar is the region’s leading Decision Analytics company specialised in offering consulting, decision analytics and software technology to deliver tailor-made customer management and process automation solutions. Headquartered in   Dubai and serving customers across the Middle East and North Africa, Qarar helps its clients to solve business challenges and achieve sustainable business outcomes. We achieve this across the customer lifecycle by employing the right mix of predictive analytics, and market experience based advisory and decision technologies. Our expertise spans Strategy, Pricing, Credit Risk Management, Marketing and Sales Analytics.

About Eureka

Eureka is an AI platform that enables partnerships between mobile operators and businesses to provide insights and relevant services and offers to customers. It has a suite of products and solutions across banking, insurance, retail, transport and consumer research.  In the area of financial services, Eureka provides credit risk scoring and customer marketing programs which enable increased access to finance for consumers and reduced risk for partners. Eureka currently operates across ASEAN, India, Middle East, Africa and the United States.

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