Dubai: Emirates Islamic, one of the leading Islamic financial institutions in the UAE, has won the 'Best Digital Innovation in Islamic Banking' award at MEA Finance Banking Technology Summit & Awards, in recognition of its commitment to service excellence and digitisation.

The regional award honours the UAE’s leading provider of Islamic banking and Shariah finance that has, through digitisation, created products and methods which add value and services in unique ways to this important financial services space.

Commenting on the award, Farid Al Mulla, Deputy Head of Consumer Banking and Wealth Management at Emirates Islamic, said, “We are delighted to be named the 'Best Digital Innovation in Islamic Banking' at MEA Finance Banking Technology Summit & Awards. The award is testimony to our product and service innovations, which have been fundamental to our distinction in the region's Islamic banking sector. As a pioneering Islamic bank in the UAE and a key supporter of the leadership’s vision to make the UAE a global hub for Islamic banking, we have always embraced innovation as one of our core strategic pillars. We were the first Islamic bank to launch a Mobile Banking app in the UAE, first Islamic bank to launch Apple Pay in the UAE and the first Islamic bank in the world to launch Chat Banking through WhatsApp.”

He added: “While no one could have predicted the pandemic, our strategic focus on digital banking, customer engagement and a service culture enabled us to offer safe banking, stability and business continuity, uninterrupted to our customers throughout changing circumstances for consumers during COVID-19. We saw a marked increase in the usage of our digital banking channels in 2020, with 73% of customers now banking through online and mobile banking and an increase of 26% in digital transactions from March 2020 to March 2021.

We also launched our first Digital Branch at Mall of Emirates in Dubai in December 2020, marking a new milestone in the bank’s digitisation journey aligned with our customer-centric philosophy.”

MEA Finance was established with the ultimate goal to serve the regional banking and financial services sector. It recognises the pioneers in the financial and banking sector including commercial, retail, and investment banking, Islamic banking, technology and wealth management. MEA Finance Banking Technology Awards celebrate the achievements of the region's leading banks, financial institutions and technology providers, at the forefront of digital transformation who have worked together to build smarter, more effective and efficient financial systems for new age banking customers.

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About Emirates Islamic:

Emirates Islamic (DFM: EIB), part of Emirates NBD Group, is one of the fastest growing banks in the UAE. Established in 2004 as Emirates Islamic Bank, the bank has established itself as a major player in the highly competitive financial services sector in the UAE.

Emirates Islamic offers a comprehensive range of Shari’a-compliant products and services across the Personal, Business and Corporate banking spectrum with a network of 61 branches and 208 ATMs/CDMs across the UAE. In the fast-growing area of online and mobile banking, the bank has the reputation as an innovator, being the first Islamic bank to launch a mobile banking app and the first Islamic bank to offer Apple Pay in the UAE.

Emirates Islamic has consistently received local and international awards, in recognition of its strong record of performance and innovation in banking. The bank won the prestigious Euromoney award for innovation in Islamic Finance in 2015 and Global Finance’s Innovator in Islamic Finance award for EI trade, the world’s first Shari’a-compliant online trade finance and supply chain platform. The bank has won several industry accolades in 2017, including Service Olympian Award for ‘Most Improved Website’ and ‘Best Social Media Reach’. In 2018, Emirates Islamic was named ‘Best Islamic Bank” in the UAE by Global Finance and ‘Best Islamic Banking Brand’ by Global Brands Magazine. The bank has also claimed the ‘Best Mobile Banking app’ award, and the ‘Best Islamic Card’ for its Emarati Credit Card at the Banker Middle East Product Awards 2018.

As part of its commitment to the UAE community, the Emirates Islamic Charity Fund provides financial aid to those in need, with a focus on food, shelter, health, education and social welfare contributions.

For further information please visit www.emiratesislamic.ae 

Or please contact:
Amina Al Zarooni
Media Relations Manager, Emirates Islamic
Tel: 971-4-4397430;
Email: AminaAlZarooni@emiratesislamic.ae

Tricia Kaul | Imam Asalie
asda’a bcw, Dubai, UAE
Tel: 971-4-4507646, Fax: 971-4-4358040 Email: Tricia.Kaul@bcw-global.com  | Imam.Asalie@bcw-global.com 

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