11 August 2016
Independent integrated communications agency, IHC, has added an accomplished associate director to its growing multinational team.

With a strong traditional and digital PR background, Alexandra Williams joins the Dubai office, responsible for agency delivery and supporting the continued expansion of IHC's integrated offering.

Williams began her career at Weber Shandwick in Kuala Lumpur, working on technology and B2B accounts such as Microsoft, Google and Novotel. She then moved to London towork at Grayling UK on a portfolio of PR and digital clients, including Lloyds Bank, HSBC, The Foreign and Commonwealth Office, Coca-Cola and Skype.

During her role as Associate Director for Grayling in the UK, Alexandra played a central role in making the firm the number one ranked agency in the UK for digital PR as reported by PR Week magazine in 2011 and 2012.

She moved to Dubai in 2013 with eight years of PR, digital, data analytics, crisis communications and strategy experience under her belt to take the digital lead at DABO & CO. 

"With a strong PR background and advanced digital capability, IHC focuses on elevating brands through superior content, integrated communication and creativity, so Alex's appointment is a natural fit for us," says Ian Hainey, Managing Director at IHC.

"Since inception, we have used a winning mixture of marketing techniques to maximise brand awareness and lead generation for clients. While traditional PR methods are often thefoundation for success, it is largely complementary creative communication methods such as digital, social marketing and event practices, which elevate our clients' brands more effectively. Bringing Alex on board will definitely help our clients enjoy an even higher multiplier effect on their communications investment."

Alexandra Williams says: "I am delighted to be joining such a strong team at IHC and am very much looking forward to exercising a multitude of marketing techniques in my newrole. Ian and the team have strong brand names under their belts. I am excited to expand on this."

About
IHC is an integrated communications agency, delivering PR, digital and experiential marketing through operations in Dubai and London.

www.ih-c.com 

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© Press Release 2016