Doha, Qatar: HEC Paris, one of the world’s leading providers of executive education, is delivering ‘Rethinking your Business Marketing Strategy’ on 27-28 February 2019 at its Doha Campus.
‘Rethinking your Business Marketing Strategy’, with Professor Frédéric Dalsace, is intended to offer participants a solid understanding of cutting-edge thinking in the field of business marketing. The goal of this program is to propose an alternative to the traditional B2B Marketing, which now takes place in a new context: a "phygital" (partly physical /partly digital) ecosystem. This new approach has the potential to help firms develop disruptive business models and differentiate themselves in the market.
Delving in depth on the program offerings, Professor Dalsace, said: “This program will provide participants tools to shift from a supply-chain to an ecosystemic mindset in order to seize new market opportunities and develop new segments by critically thinking about value. With the help of this program, professionals will be able to become truly customer-centric and develop distinctive value propositions. They will also better understand the critical importance of risk, data and purpose in any offering. Participants will reconsider the way firms “voice” to one another”.
As an HEC Paris Professor, Frédéric Dalsace has been teaching executives in Qatar for many years (most notably in the EMBA Program), and has declared that he was “positively thrilled to come and teach this Business Marketing Program”. “Be ready to be challenged and to change a few things to become even more successful”, he added.
HEC Paris in Qatar delivers a full range of Executive Short Programs, focusing on a wide range of specific areas of management such as business strategy, marketing and sales, leadership, finance and negotiation.
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HEC Paris:
Specializing in management education and research, HEC Paris offers a complete and unique range of educational programs for the leaders of tomorrow: Masters programs, Summer School, MBA, PhD, Executive MBA, TRIUM Global Executive MBA, open-enrolment and custom executive education programs.
Founded in 1881 by the Paris Chamber of Commerce and Industry, HEC Paris is a founding member of the Université Paris-Saclay. It boasts a faculty of 108 research professors, more than 4,500 students and over 8,000 managers and executives in training each year. HEC Paris has been ranked one of the world’s leading providers of Executive Education programs for the past eight years by the Financial Times.
In 2010, HEC Paris joined Qatar Foundation and brought world-class Executive Education programs and research activity to Doha and the region. By 2011, HEC Paris launched Qatar’s first international EMBA. The HEC Executive MBA (EMBA) is a part-time program that provides executives with a set of fundamental skills to expand their knowledge and leadership capabilities. In addition to the EMBA, HEC Paris provides in Qatar a Specialized Master’s Degree in Strategic Business Unit Management. The institution also offers non-degree management programs for executives, in the form of short executive programs, certificate programs as well as custom-designed programs for individual companies. The programs and research activities of HEC Paris in Qatar build corporate competitiveness within the global economy and are fully aligned with Qatar National Vision 2030 to support the transformation of Qatar into an advanced, competitive and knowledge-based economy. http://www.qatar.exed.hec.edu/
Qatar Foundation – Unlocking Human Potential
Qatar Foundation for Education, Science, and Community Development (QF) is a private, non-profit organization that is supporting Qatar on its journey from a carbon economy to knowledge economy by unlocking human potential, for the benefit of not only Qatar, but the world. Founded in 1995 by His Highness Sheikh Hamad bin Khalifa Al Thani, the Father Emir, QF is chaired by Her Highness Sheikha Moza bint Nasser.
QF’s work encompasses education, research and community development. World-class universities are brought to Qatar to help create an education sector in which young people can develop the attitudes and skills required for a knowledge economy. At the same time, QF builds Qatar's innovation and technology capacity by developing and commercializing solutions through key sciences. The Foundation also works to foster a progressive society while enhancing cultural life, protecting Qatar’s heritage and addressing immediate social needs in the community.
For a complete list of QF’s initiatives and projects, visit www.qf.org.qa
Media inquiries:
Salwa Ghorayeb,
Account Director, Action Qatar
Tel: 00974 44361499
Email: salwa.g@actionprgroup.com
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