Dubai: The year’s first 3 Day Super Sale (3DSS) brought together some of the biggest retailers in Dubai to celebrate the city’s world-famous shopping with mega offers and epic savings of up to 90 per cent.
From 27 to 29 May, leading names from the city’s retail sector delivered 72 hours of deals, promotions and entertainment for the whole family. Taking place twice a year, this latest installment of 3DSS, organised by Dubai Festivals and Retail Establishment (DFRE) with key partner RAKBANK MasterCard, marked the first event in a packed summer season of shopping and fun at Dubai’s malls and landmarks.
An important economic driver and key feature in DFRE’s annual calendar, 3DSS supports retailers and venues by raising interest and excitement amongst residents and visitors. All of the locations that took part in 3DSS strictly followed the important health and safety rules including social distancing and the wearing of masks at all times.
Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), said: “This was yet another successful edition of 3DSS and marked the start of a promising summer in Dubai. It was filled with the biggest and best offers that make the city such an incredible, must-visit destination for shoppers from across the UAE, the region and beyond. DFRE worked closely with our retail partners to make sure malls and stores enticed customers with extra special and not to be missed promotions, making 3DSS an exciting and enjoyable time for shoppers and families.”
Frederic de Melker, Managing Director Personal Banking at RAKBANK MasterCard, said: “The 3 Day Super Sale (3DSS) is a staple event of Dubai’s retail calendar that brings the best possible savings and offers for consumers. Association with it is in line with RAKBANK MasterCard’s objective of providing maximum value to its customers. RAKBANK MasterCard was delighted to partner with Dubai Festivals and Retail Establishment (DFRE) once again for the latest edition of the 3DSS shopping extravaganza as we opened doors for new and exciting lifestyle rewards that our cardholders could instantly benefit from. Our rewards programme offers RAKBANK Mastercard cardholders the option of cashback, reward points and Miles when shopping. Additionally, cardholders have the added safety and convenience of paying using digital wallets such as Apple Pay, Samsung Pay and Google Pay. This was the perfect way for our RAKBANK MasterCard cardholders to treat themselves or spoil their loved ones during 3DSS.”
David Huesser, Director, Asset Management at Al-Futtaim Malls, said: “Each year during the 3 Day Super Sale we work closely with our retail partners to offer some of the best deals and promotions in Dubai, all under one roof. Following the latest regulations from the UAE government, we were keen to see more shoppers at Dubai Festival City Mall take advantage of the unbeatable promotions and retail incentives. With over 400 much-loved international and regional brands across fashion, beauty, electronics and food to choose from, alongside our two-time record-breaking visual and sensory extravaganza, IMAGINE, everyone who visited the mall during 3DSS enjoyed a one-of-a-kind shopping experience.”
Gail Sangster, Assets Director at Nakheel, said: “We were pleased to take part in another successful edition of the 3 Day Super Sale at Ibn Battuta Mall and Nakheel Mall. It has been an integral part of Dubai’s annual retail calendar for many years and continues to amplify footfall as well as drive sales at our key destinations. DFRE’s annual lineup of citywide events play a pivotal role in accelerating the recovery of Dubai’s retail industry and underscores the city’s growing position as a leading shopping and entertainment destination.”
Nisreen Boustani, PR and Corporate Communication Manager at Mercato Mall and Town Centre Jumeirah, said: "Shopping at Mercato Mall and Town Centre Jumeirah is always an exciting experience, but with dramatically reduced prices it got even better during 3DSS. From finding great deals to sourcing the best of the sales, there was plenty for shoppers to bag across the participating outlets. Customers enjoyed up to 90 per cent off many different brands at both malls during 3DSS, which is an integral part of Dubai's annual calendar of events and a great opportunity to boost the UAE’s retail sector by attracting more tourists and shoppers."
For more details about the 3 Day Super Sale, please visit @dsfsocial or www.3daysupersale.com
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About Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism)
With the ultimate vision of positioning Dubai as the world’s leading tourism destination and commercial hub, Dubai Tourism’s mission is to increase the awareness of Dubai among global audiences and to attract tourists and inward investment into the emirate. Dubai Tourism is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector. It markets and promotes the Emirate’s commerce sector and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the Dubai Tourism portfolio include Dubai Business Events, Dubai Calendar, and Dubai Festivals and Retail Establishment.
About Dubai Festivals and Retail Establishment
The Dubai Festivals and Retail Establishment (DFRE) is responsible for developing Dubai’s retail and festival sectors and supporting the positioning of Dubai as a world-class tourism destination with year-round family entertainment, shopping and events.
For further information, please contact:
Dubai Tourism
mediarelations@dubaitourism.ae
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