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| 24 January, 2018

Finland Returns to Arab Health, Dubai 2018 with their Latest Technology in the Healthcare Sector

Dubai, – Over 35 Finnish companies will be returning to the Arab Health Exhibition & Congress, the largest healthcare exhibition and medical congress in the Middle East. The event which is taking place at the Dubai International Convention & Exhibition Centre will run from 29 January to 1 February 2018.

This year’s focus is to showcase the latest innovations in Finnish healthcare services and technologies highlighting their benefits to the expanding industry in the United Arab Emirates and the region. A Finnish pavilion, organized by Business Finland in co-operation with Business Oulu, will feature a total of 21 companies at Arab Health. In addition, 16 companies will participate in a delegation led by Ms. Pirkko Mattila, Minister of Social Affairs and Health.

Following last year’s successful mission to map out the UAE market and promote business, the aim is to support the UAE with its goal to become a medical hub in the region. The healthcare market in the UAE is expected to grow by 60% between 2017 and 2021 and be worth $28bn by 2021 according to a study by MENA Research Partners1.

This forms part of a wider focus to increase visibility and to widen the reach of Finland’s medical export in the GCC. As one of the top three strongest health technology economies in the world and as the world leader in efficient healthcare systems, Finnish companies provide top-of the-line technology and expertise in the field. The specialized fields of genomic research, diagnostics, chronic disease management, remote care technologies and services, imaging, patient monitoring, wearables, health services, elderly care and hospital IT all position Finland as a healthcare thought-leader.

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Finland’s world-class research and technology competencies are the pinnacle of its health sector and one reason why Finland has one of the most efficient healthcare systems in the world. Finland is also a leading developer of health tech solutions, with wide expertise in ICT and mobile technology and a vibrant start-up community. While all this provides an excellent basis for personalized healthcare solutions, Finland tops it with a well-organized healthcare system and national digital healthcare databases.

1. http://www.arabianbusiness.com/uae-healthcare-market-be-worth-28bn-by-2021--668907.html

Preventive healthcare, rehabilitation solutions, care, hygiene and digital health are amongst the key focus areas of Finland at Arab Health 2018.

Key highlights include Adesante’s Clinical Operation Simulator (SurgeryVision™) which is a virtual reality solution for surgery planning. Virtual reality planning has been shown to be 40 % faster and 10 % more accurate than current solutions ensuring higher surgery success rates. Aino Health, who form part of Finland’s prevention offering and who have been active in the GCC market for years, will also be at the event. They are the leading solution provider in Corporate Health Management, offering a complete system of digitalized services that reduces sick leave, related costs and delivers long term prosperity, increased productivity and employee engagement by adopting health, wellbeing and safety as an everyday activity.

Another highlight is the DigiRehab consortium, which includes SE Innovations, Goodlife Technology and Turku University of Applied Sciences and looks at using exergames as a form of medicine.  Their business model is a joint digital physical therapy solution and ecosystem focusing on rehabilitation services for the elderly. This interoperable, cost-effective solution can be used both in prevention and rehabilitation, changing the future of digital elderly care. The objective is to increase independent living of older adults in their living environments and to respond to real needs of caregivers. DigiRehab consortium is participating in EU Horizon’s 2020 flagship project, ACTIVAGE which aims to build the first European IoT ecosystem across nine deployment sites in seven European countries.

Meria Heikelä, Director in Business Finland Health and taking care of elderly care, prevention and rehabilitation themes in the organization, said, “It’s no surprise that, over the last two decades, the value of Finnish health technology exports has increased more than fivefold, and the net trade surplus has increased ten-fold. The reason being, Finland is easy to reach, highly innovative technology superpower that knows how to solve problems and enhance the quality of patient life. We are back at Arab Health this year to present our technology to our market peers and to assist the UAE in achieving its healthcare goals.”

The Finnish Pavilion, co-organised by Business Finland and Business Oulu is located at Hall 3, Booth A10. For more information please visit http://www.finlandhealth.fi/-/arab-health

Companies Showcasing at the Finland Stand:

Adesante, Cerenion, Convergentia Ltd., Conlog Group, MedKit Finland, Detection Technology, Ecosir Group, EMA Finland, Genano, Ginolis, GoodLife Technology, Halton, Helsinki Hospital, Mediracer, OLKIControl, Medanta, Optomed, ProWellnes, SE Innovations, Sooma, Turku University of Applied Sciences

Companies present at Arab Health as part of the Ministerial Delegation:

Aino Health Management Oy, Commit Oy, Crown CRO Oy, EduExcellence Ltd, JAMK University of Applied Sciences, Kaiku Health Oy, Kravat Oy, Kuopio University Hospital, Negen Oy, Novalco Oy, ContrAl Clinics, Quuppa Oy

© Press Release 2018