- Furniture and homeware to love
Dubai: As the weather cools down for Fall, Crate & Barrel – owned and operated by Majid Al Futtaim in the UAE – is introducing its latest Fall-Winter 2021 collection, “A Season for The Senses” - celebrating the mindfully made, beautiful design, and high-quality pieces.
Through the combination of warm and soothing tones, Crate & Barrel’s collection sources materials that promote the well-being of forests and clean air in homes. The materials sourced at Crate & Barrel are certified by the Forest Stewardship Council (FSC) who set high standards to ensure that forestry is practiced in an environmentally responsible and socially beneficial manner.
Additional best-seller products that Crate & Barrel will be offering are sofas, these include the Wells Sofa collection, as well as the Monahan Sofa, Axis II 2-Seat Sofa and Pacific Sofa with Wood Legs. The Madera Wood collection will also be available, this includes both the Madera Closed Bookcase and the Madera Wood Media Console.
Alongside the best-seller products, Crate & Barrel will also be showcasing the New Décor. The New décor is an eclectic and unique blend of practical and aesthetically pleasing new décor for people to choose from. From adorable toys to delicate ornaments inspired by the natural world, the new home décor represents the latest trends and designs from some of the best creative minds in interior design.
Other categories in the Crate & Barrel Fall-Winter collection will include their New and exclusive Kitchen, Décor, Bed & Bath, Tabletop & Bar, Rugs and Lighting.
What makes the Crate & Barrel’s Fall-Winter collection truly special is as much about the quality of the materials and unique designs as it is about the individual’s taste. The organic cotton chosen is grown without toxic chemicals, and uses less land, water, and fertilizer than standard cotton not only to preserve resources but for cleaner soil, air, water, and homes. This collection allows consumers to indulge in what feels good knowing that every choice and detail, including the calibre of designers Crate & Barrel works with, has been thoughtfully considered.
These unique designs, carefully sourced materials and details also span across the Crate & Kids offering and are reflected through the latest bedding, furniture, and accessories collection. From a wide variety of baby cribs, wall decor and toys, to full bed conversion kits, Crate & Kids offers a wide range of baby and kids furniture inspired living through high-quality products, through unique and exclusive designs.
Given that individuals are investing heavily in their homes, especially due to the ongoing ‘Working from Home’ – building an inspiring and peaceful work environment can make work from home even more enjoyable. Crate & Barrel’s unique Fall-Winter collection offers an array of home office furniture that helps transform the room’s atmosphere. For example, the handcrafted Kendall Walnut Desk, designed by renown Blake Tovin of Tovin Design is an exclusive at Crate & Barrel. Kendall puts black walnut to work in a clean-lined desk that references classic mid-century details making it an excellent choice for a home office as it becomes a statement piece in any room.
As digitalization of services has grown deeper roots in the past year, Crate & Barrel supports customers by offering their Crate Design Studio – a Complimentary Design Service where customers can chat with Crate & Barrel’s Design Experts. This way shoppers are assisted in transforming their preferences, likes and imagination into design solutions with the support of design experts. All the details will come to life through a digital Mood Board, which will allow shoppers to envision how the furniture and décor will look in their home. Design Experts will be able to create a 2D floorplan to ensure new pieces can sit comfortably and perfectly within a home’s landscape. Crate & Barrel’s Design Experts can also setup Virtual Home Visits where customers can easily see how the new setup would look like in their space. This not only makes the selection process easier but also eliminates any doubt related to decision making.
The new collection from Crate & Barrel is available in-store and online now. Visit your nearest Dubai store at Mall of the Emirates, City Centre Mirdif, The Dubai Mall, or head to crateandbarrel.me to explore the latest styles in this collection.
-Ends –
Media Contact:
Saeed Klaib
E: saeed.klaib@ogilvy.com
Mazeen Al Khatib
E: mazeen.alkhatib@ogilvy.com
About Crate
We curate inspiration for the home, connecting the creative work of artisans and designers to people and places around the world.
Crate and Barrel Holdings is a member of the Otto Group and employs 7,500 associates across Crate and Barrel and CB2. With over 100 stores and franchise partners in 9 countries, we are an international destination for contemporary and modern furniture, housewares and decor that help people Welcome Life In.
Our lifestyle brands offer inspired living through high-quality products, exclusive designs, and
timeless style - all powered by digital design and visualization tools that provide seamless shopping solutions in-store and online.
With a distinct architectural aesthetic, experiential store environment, and online community, we engage with our customers through social media, mobile shopping, design services, gift registry, and more.
For more inspiration, visit us on www.crateandbarrel.me and follow us on Instagram.
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 17 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.
Majid Al Futtaim owns and operates 29 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, Mall of Oman, City Centre malls, My City Centre neighbourhood centres, and five community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in over 30 markets across the Middle East, Africa and Asia, operating a portfolio of more than 375 outlets including City+, the region’s first checkout-free store, and an online store.
Majid Al Futtaim operates more than 500 VOX Cinemas screens as well as a portfolio of world-class leisure and entertainment experiences across the region including Ski Dubai, Ski Egypt, Dreamscape, Magic Planet, Little Explorers and iFLY Dubai. The Company is parent to a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, CB2, LEGO and THAT, a Majid Al Futtaim fashion concept store and app. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management.
© Press Release 2021
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