• Virtual Reality pods have been installed to simulate real-life hazard scenarios and increase safety awareness and training among the workforce.

Dubai: By implementing state-of-the-art tools and adopting the highest safety standards, DAMAC Properties, one of the region's leading luxury real estate developer, has significantly reduced safety risks across projects in the UAE and abroad. At AYKON City alone, the USD 2 billion luxury mixed-use project being developed on Sheikh Zayed Road, the developer has achieved 4.4 million safe hours.

DAMAC’s consistently high health and safety performance is a result of the developer’s exemplary dedication to workers safety since its inception in 2002. Last year, at the DAMAC Towers by Paramount master development, the developer celebrated 25 million safe worker hours, which was eight times more than the industry average of three million hours.

Earlier this year, Virtual Reality pods were introduced in AYKON City to simulate real-life hazard scenarios and raise safety awareness among workers. As part of the protective measures, DAMAC maintains the integrity of installed safety features like railings at balconies, ducts, and emergency exits to protect workers against falls. The developer has adopted a 360-degree approach to ensure workers' safety during different stages of construction by adhering to strict Health, Safety and Environment (HSE) standards. The company's project management division has put in place state-of-the-art safety equipment and technologies to ensure safety at construction sites. Besides employing safety measures such as shaded corridors for workers and biometrics scans to avoid crowding during entry and exit, DAMAC regularly conducts awareness campaigns and innovative training programs for its workers.

Niall McLoughlin, Senior Vice President, DAMAC Properties, said, “DAMAC’s ‘Safety First’ culture plays a central role at every stage of our business process. Whether it’s awarding construction contracts or conducting regular independent assessments by HSE auditors, at DAMAC, we believe in going the extra mile when it comes to achieving our goal of ‘zero incidents’. I congratulate the project management and HSE teams on this exemplary safety performance. We will continue to adopt new and innovative ways to enhance our health and safety performance even further.”

-ENDS-

About DAMAC

DAMAC Properties has been at the forefront of the Middle East’s luxury real estate market since 2002 – bringing luxury living experiences to residents from all over the world. Making its mark at the highest end of stylish living, DAMAC Properties has cemented its place as the leading luxury developer in the region, offering iconic design and the utmost quality. The company’s footprint now extends across the Middle East with projects in the UAE, Saudi Arabia, Qatar, Jordan, Lebanon, Oman and the United Kingdom.

As of 30th June 2019, DAMAC Properties has delivered close to 26,000 units. The company has a development portfolio of close to 40,000 units at various stages of progress and planning, comprising more than 10,000 hotel rooms, serviced apartments and hotel villas, which will be managed by its hospitality arm, DAMAC Hotels & Resorts. With vision and momentum, DAMAC Properties is building the next generation of Middle East luxury living.  Visit us at www.damacproperties.com 

Follow DAMAC Properties on FacebookTwitter, InstagramLinkedIn and YouTube (@DAMACofficial). 

For more information, please contact:  

Kavitha Menon, Corporate Communications, DAMAC Properties 

Tel: +971 4 373 6319 │Email: Kavitha.Menon@damacgroup.com    

© Press Release 2019

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