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Dubai, UAE: As the world continues to be consumed by new technologies, the passion for picking up a good book remains strong in the region as witnessed at the Big Bad Wolf Book Sale Dubai 2019.
The 11-day Book Sale closed its doors at 11.59pm last night after a run of 255 hours, which attracted 250,000 avid readers and occasional page turners.
With three million brand-new books on display, visitors were spoilt for choice at the Sound Stage, Dubai Studio City, with the full spectrum of genres on offer at 50% to 80% off recommended retail price.
Following on from its first chapter in 2018, the Sale was deemed a success in Dubai. Most popular genres sought out by book fans included children books, non-fiction and fiction books.
With so many people passing through the doors, it represents further proof that the Sale is a facilitator of UAE Government initiatives to encourage reading.
“However, this year’s Sale was well received by book lovers and demonstrates that the culture of reading is alive and well in the UAE. We’ve welcomed readers of all ages, of varied interests and that’s the beauty of reading. It enhances knowledge, promotes tolerance and shapes personas,” said Mohammed Al Aidaroos, Managing Partner, Big Bad Wolf Book Sale Dubai.
“Our goal from the get-go has been to encourage reading, spread the love for books and to ensure that people from all walks of life have access to affordable, brand new English books. We hope our presence over the last 11 days has encouraged more people to cultivate a culture of reading and learning through books,” continued Al Aidaroos.
Staying true to making books accessible, the Big Bad Wolf Book Sale Dubai, once again, through its CSR arm - Red Readerhood, donated 500 books plus an additional 6,609 books that were donated by customers. In total, these 7,109 books will benefit local public libraries and children hospitals as well as underprivileged children in Kenya, Africa in an aim to cultivating a culture of reading and improving literacy rates.
Book lovers can stay up to date on the Wolf's next move on social media:
- Facebook: @bbwbooksuae
- Instagram: @bigbadwolfbooks_uae
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About Big Bad Wolf Books
Known as the world’s biggest book sale, the Big Bad Wolf Book Sale specialises in providing the widest selection of books possible at the lowest possible prices. It offers brand new books at discounts as high as 50% to 80% available 24 hours a day during an event. The primary aim of the book sale is to encourage people of all ages to discover the joys of affordable, accessible reading.
The book sale features a wide range of books across all genres, including fiction and non-fiction bestsellers, young adult fiction, as well as an extensive collection of children’s books.
The Big Bad Wolf Books, the brainchild of founders Andrew Yap and Jacqueline Ng, has been a landmark event in Malaysia since 2009. It has toured across cities in Malaysia and has enjoyed success in Thailand, Indonesia, Sri Lanka and the Philippines, with plans to continue spreading the word, making reading more affordable around the world.
About Mohammed bin Rashid Al Maktoum Knowledge Foundation
Mohammed bin Rashid Al Maktoum Knowledge Foundation (MBRF) was launched in May 2007 by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, Ruler of Dubai. Since its inception, the Foundation has introduced a number of distinguished and innovative initiatives and projects to firmly place Dubai and the UAE on the Arab and international knowledge map, in addition to facilitating the production and dissemination of knowledge and, ultimately, establishing knowledge-centred societies.
Specialising in education, research and entrepreneurship, MBRF launched a host of initiatives, including the Knowledge Summit, the Global Knowledge Index, the Mohammed Bin Rashid Al Maktoum Knowledge Award, the Nobel Exhibition, and the Literacy in the Arab World Challenge, among many others.
The Foundation’s initiatives seek to hone individual skills across many sectors and help people in the Arab world and beyond. MBRF’s projects also look to support sustainable development, prop up educational and knowledge programmes, and boost entrepreneurship.
Dubai Studio City
Dubai Studio City, established in 2005, is a regional platform for companies within the broadcasting, filmmaking, media production, and entertainment sectors. DSC is home to regional and global powerhouses, and supports several industry events and activities. With an aim to foster innovation and increase knowledge in the entertainment sector, DSC also provides world-class training opportunities for local and international talent. Previously, the community has also contributed to blockbuster movies such as Star Trek Beyond and Mission Impossible: Ghost Protocol.
For Media Enquiries
Please contact the Big Bad Wolf Book Sale Dubai team at Action UAE:
Email: bbwdubai@actionprgroup.com / Tel: +971 4 3902960
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