|04 November, 2018

du places customer experience at centre of app redesign

Digital platform revamped with user-friendly interface and multiple new features

du places customer experience at centre of app redesign

Dubai, UAE: du, from Emirates Integrated Telecommunications Company (EITC), has announced the launch of its revamped du mobile app with superior design and functionality for an enhanced user experience. The du app is exclusive to all home, prepaid and postpaid mobile and business customers. It delivers instant access to a plethora of features including biometric payments on Android and iOS, balance reports, itemised bills, online support, ID renewal and much more.

In addition to incorporating new functionalities, the new and improved du app enriches overall user experience across all existing features. It allows users to consolidate multiple du accounts under a single ID, pay for family and friends' bills using one account, improved roaming features and gives customers the ability to book appointments at du stores through the online portal.

Anthony Shiner, Chief Digital Lifestyle & Innovation Officer, EITC, said: “du has always remained at the forefront of digital connectivity and convenience in the UAE’s telecom sector, and our updated du app is another leap towards providing users with an interactive mobile experience. du’s customers are at the heart of what we do and the newly-enhanced app interface reflects that their valuable insights have been listened to. This is another early step in the delivery of an enriched du experience through du’s strong user-centric business model.”

With self-service from du now even simpler with the new app, du is helping customers to save time paying bills and managing their services when using digital touch-points.

du has continued to invest in its digital strategy to offer smarter, more convenient solutions to its customers. The du app is part of a growing portfolio of du’s digital services, which includes a Pay with du service - allowing customers to charge online content to their du bill.

For more information and to download the du App, please visit www.du.ae/duapp 


About du

du is a vibrant and multiple award-winning telecommunications service provider serving 9 million individual customers with its mobile, fixedline, broadband internet, and Home services over its 4G LTE network. du also caters to over 100,000 UAE businesses with its vast range of ICT and managed services. Since its launch in 2007, du has many UAE firsts to its credit, including introduction of Pay by the Second® billing system, IPTV and self-service portal.

du is ideally placed to support the realisation of UAE Vision 2021 and transformation of Dubai into a Smart City. du is also the official strategic partner of the Smart Dubai Office and the platform provider for Smart Dubai. Following the successful testing of the Middle East’s first Internet of Things (IoT) network, du is on course to complete deployment of its IoT network in 2016.

Brand Finance ranked du as the 12th most valuable brand in the Middle East in 2016. du previously won the coveted Brand of the year title by Superbrands Middle East in 2013. The company has been recognised with several other awards such as ISO 27001 certification of Managed Security Services and having the distinction of opening UAE’s first LEED Platinum Certified Green Shop. du also has the unique distinction of the first telecom in the world to release Sustainability Report based  on GRI-G4 guidelines in 2014. du is also credited with du’s world-class teleport is the largest of its kind in the Middle East and ranked among the top teleports in the world by World teleport Association.

du is 39.5 percent owned by Emirates Investment Authority, 19.75 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining by public shareholders. Listed on the Dubai Financial Market (DFM), the company trades under the name ‘du’.

© Press Release 2018

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