Amr replaces Nick Hodge as head of the Group, while Nick remains on the board of directors to assist with the strategic management process as part of the Group’s intention to reposition itself and build on its former success.
Prior to his appointment as CEO, Amr held the position of Legal Director of the OITE Group. Before joining the OITE Group Amr was previously positioned as a UK qualified commercial lawyer in the Adecco Group’s UK headquarters in London, a swiss-owned Fortune Global 500 company.
Commenting on the appointment, Nick said, “Amr has the perfect combination of skills, qualifications, character and determination to lead the company in its next phase of development. The board of directors are confident of his ability to work closely with the management team, clients and stakeholders to realise the company’s strategy and objectives going forward.”
Commenting on his appointment Amr said, ‘’I will continue to build on the achievements made in the past few years and ensure our leadership in the events and market research industries in this next phase. I would like to add that the board of directors’ wishes to record its appreciation for the efforts made by Nick in a very critical period for the company in putting the company’s key events back on track, which led to enhancing investor confidence and the critical success of OITE’s events during tough market conditions.”
“OITE Group companies are some the first and largest to be formed in their respective fields in the Sultanate. In keeping with our founding vision, OITE, Intevents and ARB have played and will continue to play a pivotal and driving role in the continual development of our country within the region. Innovation is a key and this will be feature heavily in our future plans in delivering valuable market insights and continuing to act as a gateway to investment in our economy” OITE Group’s new CEO concluded.
By investing in the Group’s human resources and harnessing technology Amr looks to upgrade the events industry and develop solutions to help clients more efficiently leverage their events while enhancing the overall customer experience. “Events are becoming an influential tool around the globe to introduce products, create brand loyalty, and generate revenue for businesses. Innovation in the events industry has been stagnant and it has only recently begun to engage with new technologies to help meet the demand of a more tech aware audience.
Launching 5 new events by 2020 and increasing the ratio of international participation are among the opening goals of Amr’s tenure. “One thing we’re very good at, is really looking at introducing those future trends ahead of competitors.”
The Arabian Research Bureau, the market research arm of the Group, looks to turn their market analysis into market action. “Finding insights is only half the solution that organisations require, the other half is ensuring that insights are acted upon. I expect our organisation to develop several new applications to allow our partners to implement findings from our research”.
As part of its expansion plans into new industries, OITE Group has announced that it is proudly introducing F45 Training as a new brand to its portfolio. F45 is a fitness concept which is set to revolutionise the sector, based on the principles of motivation, innovation and results. Amr didn’t want to give too much away at this point, but stated that “we are delivering the ultimate fitness studio which everyone will soon be talking about”.
The OITE Group consists of Oman International Trade and Exhibitions (OITE), Intevents, the Arabian Research Bureau (ARB) and now F45. OITE and ARB were among the first exhibition management and market research companies in Oman. The COMEX and GHEDEX exhibitions are the brain children of OITE and are among the country’s longest-running and most significant events. Intevents is a full service professional conference and events organiser with over 15 years' worth of experience. ARB’s leadership in the market research industry is derived from their expertise in designing and executing objectives-based research that allows their clients to make better informed and strategic decisions. F45 is the most innovative, challenging and systemised team training workout in the world, combining elements of High-Intensity Interval Training (HIIT), Circuit Training, and Functional Training.
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