03 February, 2015

Sonru in Middle East!

This partnership allows Sonru to provide local access to its Client base in the region. Sonru is a global leader in the field of Asynchronous Video

03 February 2015
Hamilton Resourcing, one of the leading providers of talent acquisition and psychometric assessment services has signed up with the leading European provider of Asynchronous Video Interviewing Technologies, Sonru to represent them in Middle East.

This partnership allows Sonru to provide local access to its Client base in the region. Sonru is a global leader in the field of Asynchronous Video Selection. As recognized leaders in this field we have established the effectiveness and validity of using video in the recruitment process.

Organizations like Qatar Airways, DHL, ASDA, PWC, GlaxoSmithKline, Nestle and Volvo and so on have innovated in their talent acquisition processes by using Sonru's video interview solution. Sonru, a multi-award winning automated online video interview solution for screening candidates, replaces first round phone and on-site interviews.

With an impressive conversion rate from product trial to adoption, Sonru clients are evangelical about the benefits this game changing technology has brought to their recruitment processes such as faster recruitment cycles, reduced interviewing costs, convenience and the elimination of scheduling and conducting phone interviews. Sonru was founded by Edward Hendrick and was listed as one of world's top 100 technology startups in 2010.

The name Sonru stems from the Irish phrase "Bí le sonrú" which means to "stand out" and our flagship product - the automated video interview solution enables interviewees to do just that. We want our Automated Video Interview solution to stand out as an excellent interview system and we want our users to stand out by using it to reduce costs, reduce time to hire, reduce stress, reduce wasted time, increase profit margins and help improve our environment. In a nutshell, we believe we should be making better use of the internet to help people carry out business a lot more efficiently.

Some of the benefits are:


  •  Candidates and recruiters do NOT need to be online at the same time
  •  No time wasted on scheduling interviews
  •  Candidates do not see the questions in advance
  •  Particularly useful in the preliminary stages of the interview process.
  •  Provides the opportunity to 'experience' the candidate.
  •  Clients such as Volvo, CERN and Johnson & Johnson have found using Sonru radically improves their application process and increases their brand reputation with candidates.
  •  All interviews can be shared and replayed for better decision making.
  • Hamilton Resourcing was formed in 2009 with a mission to help organizations "improve quality of hire".

    Over the years they have strategically partnered with leading global organizations; in line with their mission, such as The McQuaig Institute™, LinkedIn™& Sonru™.


    To test-drive Sonru please contact Hamilton Resourcing on or visit them on

    © Press Release 2015