Sobha Realty committed to timely project delivery despite COVID-19 challenges

• Sobha Hartland master development construction reaches 25% completion

Dubai-UAE – Reinforcing its reputation for the highest international standards and timely project delivery, Sobha Realty, the leading premium real estate developer, today confirmed  that it remains committed to its construction schedule for 2020, with delivery on track across Sobha Hartland, its flagship master development located at Mohammed Bin Rashid Al Maktoum City in the heart of Dubai.

The company announced that Gardenia Villas Phase II is now complete and in the process of handover. Hartland Greens Phase III (Buildings 5 and 6) is advancing as planned and is at 90 per cent completion with delivery scheduled in 2020. Despite the challenging impacts of COVID-19 and a halt in operations across multiple sectors, Sobha Realty has put in place several measures to ensure the well-being and safety of its staff and maintain seamless construction activity over the course of the last few months.

Speaking on the company’s commitment to timely delivery in the current exceptional scenario, Francis Alfred, Managing Director and CEO of Sobha Realty, said: “Over the past few months, the world has witnessed unprecedented circumstances that have impacted the safety and well-being of populations across geographies and segments, leading to largescale economic disruption. But it is heartening to see how industries are endeavouring to adapt to the changing landscape.

“During this time, Sobha Realty seeks to prioritise the safety of our staff and fulfil our commitments to our clients. With a reputation for timely project deliveries and best-in-class residences in prime locations, we are proud to have weathered this phase with minimal disruptions to construction operations as we prepare for the scheduled handover of a series of projects within the Sobha Hartland development. This is testament to our unwavering commitment to offering exceptional services and experiences to our buyers and investors and to Dubai, which has distinguished itself as a global hub for real estate.”

He added: “We are confident that as a natural outcome of the multiple customer-focused initiatives and proactive measures the UAE government has implemented, the real estate market in Dubai will remain an attractive one for local and international buyers. As real estate developers, we need to focus on re-imagining the next normal and put in place strategies that are aligned with the UAE’s vision for economic recovery.”

Construction across other projects within the master development, including Creek Vistas 1, One Park Avenue, Creek Vistas Reservé and Forest Villas, is also advancing as planned. As such, Sobha Hartland Infrastructure is 90% complete. 2,000 residential units are under construction in Sobha Hartland, and the overall development has reached 25 per cent completion.

In 2019, Sobha Realty surpassed its total sales target of AED2 billion, and recorded sales of more than 900 units. The high uptake from investors in 2019 has supported the launch of more projects within the masterplan for 2020, with annual sales targets set at AED2 billion, reinforcing Dubai’s position as a popular global real estate market.

Launched in 2014, the eight million square feet luxury freehold master development, Sobha Hartland consists of upscale apartments, premium villas and high-end townhouses, including Greens, Creek Vistas, Creek Vistas Reservé, Gardenia Villas, Garden Houses, One Park Avenue and Forest Villas. The master development is set for completion in 2025.

Set against the backdrop of the Dubai Water Canal, the city’s key attractions are just minutes away. Spectacular views of Ras Al Khor Wildlife Sanctuary, Dubai Creek Harbour, and Downtown Dubai are seen from the development.

Committed to redefining the art of living in Dubai and delivering thriving and sustainable communities, through its unique intuitive design philosophy, where nature, space, light and sound are all woven in perfect harmony dedicated to creating spaces that shape human lives and redefine urban communities. Sobha Hartland, today boasts the exclusivity of being the only community with over 30 per cent of land value dedicated to green open spaces.

The signature Sobha quality is achieved through a unique backward integrated business model. It is the only company in the world with key competencies and in-house resources to deliver a project from concept to completion. Sobha Realty is supported by its inhouse design team and a backward integrated supply chain including its own manufacturing facilities and a three-tier quality check to ensure meticulous standards at the time of delivery.

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About Sobha Realty

Sobha Realty is an international luxury developer committed to redefining the art of living through sustainable communities. Established in 1976 as an interior decoration firm in Oman by PNC Menon – a visionary entrepreneur, the company has grown its presence with developments and investments in the UAE, Oman, Bahrain, Brunei and India. Over the last four decades, Sobha Realty has also redefined the real estate value chain by leveraging its inherent in-house capabilities of conceptualisation, design and development. Sobha Realty is currently developing Sobha Hartland, a luxurious freehold community spread across eight million square feet in the heart of Dubai, as part of the Mohammed Bin Rashid Al Maktoum City master development.

For further information on Sobha Realty, please visit www.sobharealty.com    

For more information, please contact:
Sobha Realty
Akram Kanso, Head of Corporate Communications, Sobha Realty
E: akram.kanso@sobha-me.com 

APCO Worldwide
Reem Abi Ali
E: sobhapr@apcoworldwide.com 

© Press Release 2020