- PwC Middle East is contributing to RCU’s mission by implementing two community outreach initiatives delivered by PwC Middle East Academy to prepare the local community for the transformation.
Riyadh, KSA: The AlUla region in north-west Saudi Arabia is home to over 200,000 years of human history, including several major civilisations, and a vibrant modern community amid a stunning landscape of deserts, mountains and oases. It is one of Saudi Arabia’s most significant tourist destinations including its first UNESCO World Heritage Site, the Nabataean tombs of Hegra.
The Royal Commission for AlUla (RCU) is currently developing AlUla as a world class tourist destination, smart city and cultural nexus of the Kingdom, with its own local community at the heart of a diversified economy. Attracted by and in support of this growth and potential, PwC Middle East has reaffirmed its commitment to the RCUs direction for the long-term development of the region, and to conserve, protect, and develop AlUla.
AlUla’s development is in-line with the wider Vision 2030 of Saudi Arabia and its objectives to transform its cities with livability, smart design and sustainability as core principles alongside diversifying its economy away from oil towards greater resilience and sustainability. AlUla will play a key role in this diversification and cultural openness, becoming a flagship project in urban planning, sustainable ecosystems and balanced agriculture that preserves the natural and cultural landscapes, as well as empowering the local community with new economic opportunities and improved quality of life.
PwC Middle East’s engagement in AlUla to join in RCU’s development of AlUla includes:
- Opening an office in AlUla itself, encouraged by the growth of the region and greater regional and international transport connections.
- Implementing two community outreach initiatives delivered by PwC’s Academy, the learning and education business of PwC Middle East, in-line with RCU’s own commitment to the people of AlUla: the Entrepreneurs Capacity Development Program and the Youth Capacity Development Program.
Riyadh Al Najjar, KSA Country Senior Leader at PwC Middle East said: “We are proud of our alliance in AlUla; and are delighted to take part, yet again, in supporting the Kingdom’s transformation through achieving its Vision 2030 objectives. We are working hand-in-hand with RCU to develop the local community through the recent opening of our office as well as the training programs we are offering on-ground. We look forward to what is yet to come.”
Amr Al Madani, CEO of Royal Commission for AlUla adds: “ We welcome PwC Middle East’s latest engagement in AlUla and their shared commitment to empowering the community here – the true guardians and cultural heart of AlUla. PwC’s engagement is testament to the diversified, sustainable, and resilient economy developing here in AlUla, including the community in every sector and at every level. We are renewing and revitalizing AlUla’s historic status as a global nexus and cultural crossroads, PwC Middle East’s commitment is a further step along this path.”
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About PwC
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Established in the Middle East for 40 years, PwC has 22 offices across 12 countries in the region with around 6,000 people. ( www.pwc.com/me ).
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About AlUla
Located 1,100km from Riyadh in north-west Saudi Arabia, AlUla is a place of extraordinary natural and human heritage. The vast area, covering 22,561km², includes a lush oasis valley, towering sandstone mountains and ancient cultural heritage sites dating back thousands of years. The most well-known and recognised site in AlUla is Hegra, Saudi Arabia’s first UNESCO World Heritage Site. A 52-hectare ancient city, Hegra was the principal southern city of the Nabataean Kingdom and is comprised of almost 100 well preserved tombs with elaborate facades cut into sandstone outcrops. Current research suggests Hegra was the most southern outpost of the Romans after conquering the Nabataeans in 106 CE. In addition to Hegra, AlUla is home to a series of fascinating historical and archaeological sites such as: Ancient Dadan, the capital of the Dadan and Lihyan Kingdoms, which is considered one of the most developed 1st-millennium BCE cities of the Arabian Peninsula; thousands of ancient rock art sites and inscriptions; and the Hijaz Railway stations.
About the Royal Commission for AlUla
The Royal Commission for AlUla (RCU) was established by royal decree in July 2017 to preserve and develop AlUla, a region of outstanding natural and cultural significance in North-West Saudi Arabia. RCU’s long-term plan outlines a responsible, sustainable, and sensitive approach to urban and economic development, that preserves the area’s natural and historic heritage, while establishing AlUla as a desirable location to live, work, and visit. This encompasses a broad range of initiatives across archaeology, tourism, culture, education and the arts, reflecting a commitment to meeting the economic diversification, local community empowerment, and heritage preservation priorities of the Kingdom of Saudi Arabia’s Vision 2030 programme.
© Press Release 2020
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