|19 June, 2019

Payment International Enterprise (PIE) partners with Zain Bahrain to launch the first Smart Branch

This service has allowed Zain to be the only operator in Bahrain to allow their customers to complete all their Telecom services from the self-service machines

Leading FinTech company in the Kingdom, Payment International Enterprise (PIE) joined arms with Zain Bahrain to launch the new “Smart Branch” project. The new self-service machine, designed and developed by PIE, allows Zain Bahrain to be the first in Bahrain to offer an interactive system, and experience that will allow consumers to complete all telecom services quickly, and seamlessly. PIE has showed a strong proof of commitment to innovation and is at the forefront of creating evolutionary products for a digitized economy. 

The “Smart Branch” developed by PIE in collaboration with KeyBS DMCC, a Fintech Dynamic Solution Provider & Systems Integrator based in Dubai-UAE, aims to provide customers a completely new user interface that is intuitive and enjoyable. In line with Zain’s digital strategy to provide customers with end-to-end innovation services, the integrated complete solution is a game changer in the Telecom industry in Bahrain.

In the “Smart Branch”, Zain customers can purchase a new line, replace their SIM cards, generate an eSIM (QR), pay their bills, top-up their lines and view Zain Bahrain latest available devices all through the interactive screen which supports reading Smart ID cards and passports with validating fingerprint feature. In addition, all relevant information about Zain services such as pre-paid, post-paid and home broadband plans, bill payments and recharge can be accessed through the self-service machine. Moreover, the “Smart Branch” accepts cash payments using Bahraini Dinars and Saudi Riyals, gives cash back and accepts debit and credit cards as payment options as well as payments by vouchers. All transactions are completed automatically and aligned with the Telecommunications Regulatory Authority (TRA) and Zain Bahrain’s policies. All relevant information about Zain services will be accessible for consumers, eliminating the need to visit a physical branch. 

Ammar Al Ketbi, Acting Director, Consumer Marketing and Sales statedAs part of our mandate to provide the latest innovative services that deliver superior value and quality to its customers, this step is necessary as a telecom leader in the digital space. We are pleased, and proud to collaborate with PIE to launch the first “Smart Branch” in Bahrain. We look forward to the next steps to deliver a more enjoyable experience to our customers.”

CEO of PIE, Fawaz Ghazal stated “We are proud to be working with a leading company such as Zain Bahrain. As PIE, we are utilizing the power of technology to give other businesses an innovative tool to better serve their customers. We have re-engineered the processes to create evolutionary daily experiences that engage and connect with customers, and support companies to create the ultimate digital journey. I look forward to the next steps of our partnership and continue to contribute to the digital economy collectively.”   

Founder and Managing Director of KeyBS, Ibrahim Darraz stated “We are proud to provide our Telecom Solution to Zain Bahrain in collaboration with PIE; our partner in Bahrain. Digital Innovation will allow telecom operators and various  industries such as  banks, governmental entities, and more  to provide the best service to their clients – to reduce their costs and expenses. This is not our first project in Bahrain, as we have collaborated with PIE on other front to create solutions for consumers. We look forward to achieving more milestones.” 

The new “Smart Branch” service has been rolled out at all Zain Bahrain branches across Bahrain.


About Payment International Enterprise
Payment International Enterprise (PIE) is one of the first and largest /fintech companies in Bahrain, licensed by the Central Bank of Bahrain as a Payment Service Provider, Card Issuer and eWallet and eMoney Issuer. PIE founders are serial entrepreneurs in the MENA region since early 1900’s where they started and founded several trade, real state, pharmaceutical, financial service, and e-commerce establishments. PIE has a vast experience in distribution services and building new products and services to meet MENA region needs for innovative, reliable, and efficient financial products for the masses. Their mission is to enhance the financial inclusion by working with banks, Telco’s, and distribution networks to provide effective efficient financial services that enable customers to reduce their cash dependence.

About Zain
Zain Bahrain, a telecommunications industry innovator focused on enhancing customer experience, was awarded a mobile telecom license on 22 April 2003 and commenced commercial operations on 28 December 2003. The operation promptly placed Bahrain on the world telecom map through the introduction of many mobile technology innovations that continue to this day with nationwide high-speed 4G LTE services being offered through the Kingdom’s most advanced mobile network along with an innovation complete end-to-end eShop offering customers the opportunity to buy services online anywhere, anytime. The operator was recognized as the network with the highest fixed wireless broadband download speeds in the Kingdom in 2018 by the Telecommunication Regulatory Authority (TRA). Zain Bahrain, listed on the Bahrain Bourse (Ticker: ZAINBH), and considered a stakeholder in and contributor to Bahrain’s future prosperity, as outlined in the leadership’s Vision 2030.  Empowering employees remains the heart of Zain Bahrain's strategy; the operator achieved a Bahranization of close to 95% in 2018.  It has demonstrated its commitment to the community by relaunching its youth empower program, under the new name ‘Zain Youth. Zain Bahrain is part of is part of Zain Group, a leading telecommunications operator across the Middle East and Africa, which provides mobile voice and data services to over 49 million active customers as at 30 September 2018. With a commercial presence in eight countries, Zain operates in Kuwait, Bahrain, Iraq, Jordan, Saudi Arabia, Sudan and South Sudan. In Lebanon, the Group manages ‘touch’ on behalf of the government. In Morocco, Zain has a 15.5% stake in ‘INWI’, through a joint venture. For more information, please email info@bh.zain.com  or visit: www.bh.zain.com 

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