Dubai: Nikai electronics, UAE’s homegrown electronics brand and a trusted name in over 60 countries, recently opened their flagship store that offers a completely redefined retail experience to its shoppers. After bidding farewell to their first retail store in Lamcy Plaza, Nikai takes a new step towards an immersive retail outlet.
To mark this official opening of the flagship showroom, the senior executives and the senior management were invited to visit the showroom and celebrate the occasion. The inauguration ceremony saw an influx of shoppers who were keen to visit the new store and make the most of the value deals.
Speared across 2000 sq.ft, the new showroom will take advantage of its strategic location to further enhance its brand awareness in the UAE. Housing the entire Nikai range of consumer appliances comprising of cooking, cleaning, cooling and home entertainment systems, the spacious new showroom will greatly improve the living convenience of new and existing customers within Dubai and nearby emirates.
Speaking on the occasion, Paras Shahdadpuri, Chairman, Nikai Group of Companies said “We are happy and emotional at the same time. Lamcy Plaza was our home for over 15 years and now Al Nasar Palace will be associated with Nikai Electronics. The UAE is an important market for us and it has even greater potential for the future. With our new showroom, we’re looking forward to welcoming both our current and new customers in the region to the showroom.”
Karthik Moorthy, Vice President, Sales and Strategy, Nikai Group of Companies said “Opening a new showroom is part of our strategy to meet customer demand. This new showroom will allow us to provide a more convenient service to our existing and new customers. The flagship store will give an opportunity to customers to experience our latest technologies in-person, and personalized care services.”
Driven by strong economic growth and increasing consumer demand, the business group earlier this year also announced its plans to expand their business in Egypt, Iraq, Azerbaijan and Congo, as part of their aggressive expansion strategy.
Since the foundation of the Nikai Group of companies in 1988, the group has come a long way and built a diversified global business that offers reliable products, exceptional services and superior value to customers. Today Nikai Electronics boasts a range of over 400 plus products being advocated by over 55 million satisfied customers in over 50 countries.
The Nikai Group is a global conglomerate with business interests in: Electronics & Appliances; General Trading; Food, staffing and outsourcing. Led by the visionary and diplomat-turned entrepreneur Paras Shahdadpuri, the Nikai Group of Companies has grown into an international operation from a humble trading enterprise in a time span of just two decades.
Nikai Electronics is the torchbearer brand of the group that symbolizes excellence at all levels. The unprecedented growth of the brand in an already saturated electronics market can be attributed to its promise of reliability. Today Nikai has established itself as a major brand in the region offering over 400 electronic and household appliances. Thus, labeling it as The Total Home Solutions brand. A trusted name in over 50 countries, it is easily one of the fastest growing names in the region.
The Nikai Group also broadened their horizon with consulting and staffing with TASC. TASC Outsourcing is a global staffing solutions company based in Dubai and Bangalore. The company specializes in outsourcing and staffing services to large companies around the world in various sectors such as banking/finance, call centers, energy, engineering, IT, sales and telecommunications.
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Saad Aqueel | Ahmed Zaki
© Press Release 2020