|30 June, 2019

New details revealed about the world's largest snow play park in Abu Dhabi

Snow Abu Dhabi set to open as part of the $1.2bln Reem Mall project in late 2020

New details revealed about the world's largest snow play park in Abu Dhabi
  • The 125,000 sq ft attraction will emulate an enchanted world spread across distinct zones
  • 13 world-class rides and attractions set to deliver fantastic experiences for the whole family

Abu Dhabi: Blizzard’s Bazaar, Snowflake Garden and Flurries’ Mountain are just some of the unique attractions that will welcome visitors at Snow Abu Dhabi, when the attraction opens on Reem Island in late 2020.

The snow play park - set to become the world’s largest destination of its kind – is part of the leisure and entertainment projects being delivered by Al Farwaniya Property Developers, Majid Al Futtaim Ventures and Thinkwell at the $1.2bn Reem Mall development.

The 125,000 sq ft destination will feature a total of 13 rides and attractions, and will emulate an enchanted world with a wide range of activities spread across several distinct zones. In each zone, visitors will find a unique slate of activities hosted by some of the land’s fantastic characters.

Before entering the park, guests will be invited to visit the Blizzard’s Bazaar. The assortment of retail offerings at the quirky outlet will include cold weather clothing, hats, postcards, and other souvenirs of the park’s Enchanted Forest.

Upon entering, visitors will find themselves in the stunning Snowflake Garden. The open snow play activity area will give the arriving guests the chance to simply play in the snow. Special activities will also be organized including ice labyrinths, snowman building and other snow-based games.

Just beyond the Snowflake Garden, guests will find the iconic shimmering Crystal Carousel. This wondrous, twinkling creation will feature an ornate customized design to celebrate the animals of this magical winter forest.

The snow park visit will culminate with a climb up the Flurries’ Mountain, which will lead to the spectacular centrepiece of Snow Abu Dhabi – the Enchanted Tree. Soaring up into the sky, it will be a majestic central icon that sprawls over the many snow play activities below.

“With an incredible story and stunning visual attractions, Snow Abu Dhabi will deliver truly enchanting experiences for the whole family,” said Shane Eldstrom, CEO of Al Farwaniya Property Developers. “The activities and environments will work together, allowing guests to make new discoveries and experience shared memories, while creating a destination to which they wish to return again and again. The story behind Snow Park Abu Dhabi is the great differentiator from any other snow park in the world, and we look forward to revealing more details in due course.”

Once open, the massive snow play park will maintain an inside temperature of -2C, with a snow depth of 500mm. The construction of the park is progressing in line with the overall development timetable, with the first trusses being installed in June this year. 

The major attraction is part of a strategic partnership between Reem Mall and Majid Al Futtaim Ventures, the leisure, entertainment, fashion and business arm of Majid Al Futtaim.

Through this collaboration, Reem Mall will also host the next generation of concepts from award-winning VOX Cinemas and Magic Planet. 

Reem Mall is being developed by Al Farwaniya Property Developments, a partnership between Agility, Agility affiliate United Projects for Aviation Services (UPAC), and National Real Estate Company (NREC).

Construction on Reem Mall began in late 2017 and is anticipated to be complete by late 2020. The retail, dining and leisure destination will offer 2 million sq. ft. of leasable area comprising of 450 stores, including 100 dining options and a range of entertainment options.

-Ends-

About Reem Mall
Reem Mall is Abu Dhabi’s major new retail, leisure, dining and entertainment destination. The Reem Mall project will comprise 450 stores, including 85 F&B outlets and a range of family-focused entertainment offerings including Snow Park Abu Dhabi by Majid Al Futtaim.

For more information please visit the website: www.reemmall.ae 

About Agility
Agility is one of the world’s leading providers of integrated logistics. It is a publicly traded company with more than $4.6 billion in revenue and more than 22,000 employees in over 500 offices across 100 countries. Agility Global Integrated Logistics (GIL) provides supply chain solutions to meet traditional and complex customer needs. GIL offers air, ocean and road freight forwarding, warehousing, distribution, and specialized services in project logistics, fairs and events, and chemicals. Agility’s Infrastructure group of companies manages industrial real estate and offers logistics-related services, including customs digitization, waste management and recycling, aviation and ground-handling services, support to governments and ministries of defense, remote infrastructure and life support.

About NREC
Established in 1973 and listed on Boursa Kuwait, National Real Estate Company (NREC) is a real estate investment, development and property manager based in the Middle East and North Africa, developing assets exceeding USD 2 billion. The Company’s portfolio comprises a mix of retail, commercial and residential properties in the region. In addition to a strong track record in property development, NREC brings experience and required knowledge in property management of commercial complexes and shopping centers.

For more information please visit the website: www.nrec.com.kw 

About UPAC
Established in 2000, publicly listed on Boursa Kuwait, and headquartered in Kuwait, UPAC is a leading commercial real estate and facilities management company with a specialization in Build Operate Transfer (BOT) initiatives. Its services cover project management and consultancy, real estate development as well as property and facilities management. UPAC manages over 24,000 sqm of commercial space at the Kuwait International Airport, Sheikh Saad Terminal and other prominent locations within the country.

For more information please visit the website: www.upac.com.kw 

About Reem Developers
Headquartered in Abu Dhabi, Reem Developers is one of the key developers in the capital, contributing to the city’s cosmopolitan skyline in alignment with the Abu Dhabi 2030 vision. A subsidiary and real estate arm of the prestigious Reem Investments, Reem Developers delivers immaculate quality projects, leaving a mark on the city with creative, efficient and functional design. With a diverse portfolio of successful projects, Rawdhat, Najmat and Nalaya villas are a few that have redefined vibrant living and tranquil bliss in one setting. A blend of natural beauty and modern innovation, these projects rise to the forefront with their conceptual essence, highlighting the distinguished standard Reem Developers produces. 

About Najmat
Najmat, a 165 hectare Manhattan-like township covers 20% of Reem Island. Najmat will be home to residential and commercial towers and will also feature a marina, canal, waterfront promenades, hotels, shopping malls, schools, healthcare facilities, mosques, parks and ample open spaces. The first two of three infrastructure phases are complete and development is currently underway.

CONTACT
Salman Chachar
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E salman.chachar@fourcommunications.com
Salman Chachar
Account manager
Mobile: +971 55 193 4830
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