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Dubai, United Arab Emirates – Microsoft today expanded its award-winning Surface range for the UAE market, as it unveiled three new versatile devices in the country, covering use cases for both commercial and consumer customers.
The Surface Pro X, Pro 7, and Laptop 3 continue the brand’s tradition of best-in-class productivity, security, mobility and speed, introducing new processors and device categories.
“The United Arab Emirates has shown great economic ambition in its National Vision initiatives and in the support of digital transformation throughout the public and private sectors,” said Mirna Arif, Surface Business Group Director at Microsoft Middle East and Africa. “Innovation is at the heart of the national ethos, and it requires the right tools to stay connected and productive. Microsoft’s Surface family is designed for just that kind of versatility and productivity, so people can work and play faster, better, and stay connected wherever they are. As with previous Surface devices, we have delivered best-in-class upgrades for our new editions to the family, to ensure that individuals and organisations have access to the optimal performance they need to achieve more.”
The Surface Pro 7 takes Microsoft’s iconic two-in-one design to the next level, with a faster and even more versatile device for professionals on the go. Powered by Intel’s 10th-generation core processor, Fast Charging, all-day battery and Instant On, the Pro 7 also includes superior connectivity with USB-C™ and USB-A ports.
The Surface Pro X is Microsoft’s thinnest, lightest and most powerful edge to edge 2-in-1 laptop with LTE and 13” touchscreen. Ultra-thin and always connected, Surface Pro X combines ultimate mobility with blazing-fast LTE connectivity and amazing graphics. Aimed squarely at portability and connectivity, it features Microsoft proprietary SQ1 processor, designed in collaboration with mobile-computing leader Qualcomm.
Businesses and consumers across the UAE will now have access to the latest editions of Microsoft’s most beloved Laptop series. From work to style, the new Surface Laptop 3 helps people make an impact with the thin, light, and elegant design, a new choice of 2 rich tone-on-tone colours and metal keyboard finishes, and a new choice of vibrant 13.5- or 15-inch touchscreens. Laptop 3 features improved speed and performance with the latest 10th Gen Intel® Core™ processor, up to 11.5 hours battery life, and Instant On. The 15-inch consumer device is powered by the AMD Ryzen Surface Edition processor.
“The Surface family has always transcended market expectations – whether in the consumer or corporate segment – providing devices at the leading edge of innovation, and establishing new benchmarks for excellence,” said Arif. “At each iteration, we elevate the entire Microsoft ecosystem, ensuring our devices evolve into a line of products that cover the widest possible range of individual and business use cases – versatile, adaptable and powerful.”
The Surface Pro X, Surface Pro 7, and Surface Laptop 3 will be available at the beginning of February from authorised retailers and partners across the United Arab Emirates.
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About Microsoft
Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more. Microsoft opened its Dubai-based headquarters in 1991, which, today, oversees operations across the region.
For more information (Press only):
Hassan Al Shouli , Microsoft MEA
E : alshouli@microsoft.com
M: +971 50 934 0133
Husain Gandhi, ProGlobal Media
E: h.gandhi@proglobal.ae
T: +971 56 534 8764
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