Mashreq appoints TBWA/RAAD as its creative agency on record

TBWA\RAAD, part of Omnicom Group Inc., will work closely with Mashreq's in-house marketing and communications team

Mashreq appoints TBWA/RAAD as its creative agency on record

Dubai: Mashreq Bank has appointed TBWA/RAAD as their creative agency of record in the region.

TBWA/RAAD, part of Omnicom Group Inc., will work closely with Mashreq’s in-house marketing and communications team to strengthen the bank’s position as the region’s most progressive and innovative community-focused bank.

Sridhar Iyer, Head of Marketing and Mashreq Neo, said, “We are pleased to be partnering with TBWA/RAAD. Over the years, TBWA/RAAD have designed and delivered exceptional marketing campaigns for several international brands across industries. We believe our partnership with TBWA/RAAD will offer us the right marketing platform as we embark on the next phase of our digital transformation journey.”

Reda Raad, CEO of TBWA / RAAD commented, “We are thrilled to be working with Mashreq. Our data-driven disruption model questions and challenges normal conventions and we feel the rapid digital transformation of the banking industry really needs a clear voice of reason. We believe we can create memorable campaigns that position Mashreq as both educational and aspirational to their customers and stakeholders”

As one of the UAE's leading financial institutions, Mashreq Bank has a strong business presence in the region. 

TBWA/RAAD Middle East is one of the leading advertising agencies in the region and has extensive experience in the financial and technology sectors, delivering marketing communications solutions across customer journeys. Dubai Headquarters is the hub for an extensive network of 12 offices and affiliates across the MENA region. TBWA/RAAD was awarded, the 8th Bravest Agency on the Planet, Most Awarded Agency in the Region, Agency of the Year, Network of the Year in 2018.


About Mashreq:
Established in 1967, Mashreq is the oldest Bank in the UAE with award-winning financial solutions and services. Throughout its 50 years' history, Mashreq has differentiated itself through innovative financial solutions, making it possible for its customers to achieve their aspirations. Today, Mashreq has a significant presence in 11 countries outside the UAE with 26 overseas branches and offices across Europe, USA, Asia, and Africa.

Mashreq launched its new Vision and Mission in 2016, outlining its commitment towards its clients, colleagues and the community. In line with its new Vision to be the region's most progressive bank, Mashreq leverages its leadership position in the banking industry to enable innovative possibilities and solutions for its customers across Corporate, Retail, International, Treasury and Islamic Banking. Mashreq is proud to be the first financial institution in the UAE to be awarded the Gallup Great Workplace Award for fifth consecutive years from 2014-2018. Mashreq also continues to invest in recruiting, training and developing future generations of UAE National bankers.

For media enquiries, please contact:
Rana ElBorno                                                 
Public Relations, Mashreq                                           
Tel: +971 4 6083629                                      


Shaleen Sukthankar
Account Manager, Weber Shandwick, UAE
Tel: +971 4 445 42 22 | +971 50 954 7834    

© Press Release 2019

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