Saudi Arabia: In light of the pandemic that is affecting the health and lives of families, and confronting healthcare workers across the globe, La Vache quit rit, one of the world’s most beloved cheese brands, has partnered with the Basmah Initiative to donate essential medical supplies to support the safe-guarding of cancer patients. The donation, which includes gloves, masks, gowns and sanitization equipment worth SAR100,000, will be distributed across the Kingdom.
“During this unprecedented time, we believe that it is our duty to step up, leverage our global network and join the fight against COVID-19. The incredible challenges that come with a cancer diagnosis are significant, and the vulnerabilities brought forth by this pandemic place cancer patients amongst those at high risk of contracting the virus. La Vache qui rit has been a part of the Saudi community’s daily life for nearly 50 years and helping to ensure the well-being of our collective society is of utmost importance to us. We are humbled to have partnered with the Basmah initiative who are working tirelessly to support this cause”, said Garo Matossian, General Manager, Middle East.
Supported by Saudi Arabia’s Department for Social Responsibility under the Ministry of Human Resources and Social Development, the Basmah Initiative seeks to support and ensure the safety of cancer patients during the COVID-19 pandemic. Their goal is to alleviate additional economic burdens on patients by providing medical equipment such as sterilizers, medical masks and home sterilization devices to safeguard themselves from the virus. In addition, the initiative also facilitates patient transfer of appointments from the region of Hail to Riyadh in case of emergencies.
“La Vache qui rit is an iconic brand present all over the world, expressing values of generosity and positive spirit amongst households around the world. We hope that through our international solidarity action, we can inspire society to join hands in support during these difficult times”, concluded Mr. Matossian.
This action is part of La Vache qui rit’s international solidarity initiative to fight the global battle against COVID-19. Through this initiative, La Vache qui rit will be donating 1 million Euros – the equivalent of a day’s global production – to over 20 countries worldwide. Over the last few weeks, La Vache qui rit has mobilized their support and made donations across the most affected regions including China, Spain, USA, UK, France, Morocco.
To learn more about La Vache qui rit’s international solidarity initiative, please visit https://twitter.com/belcorporate.
© Press Release 2020
Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
