For­mula 1 World Cham­pion and sus­tain­abil­ity en­tre­pre­neur Nico Ros­berg is new Continental brand am­bas­sador

The Formula 1 World Champion signs up as Brand Ambassador for Continental

  
Forshy;mula 1 World Chamshy;pion and susshy;tainshy;abilshy;ity enshy;treshy;preshy;neur Nico Rosshy;berg is new Continental brand amshy;basshy;sador
  • Tyre manufacturer committed to safety, top performance and sustainability
  • Continental and Nico Rosberg support new Extreme E race series, which held its first race in Saudi Arabia this April
  • Rosberg has enjoyed great success in the Middle East with F1 wins at both Bahrain and Abu Dhabi

Dubai: Two illustrious names from the world of mobility are joining forces under a new partnership: Formula 1 World Champion of 2016 and sustainability entrepreneur Nico Rosberg has signed up as a new Brand Ambassador for international tyre manufacturer Continental.

Nico Rosberg, who has enjoyed great success racing in the Middle East, is one of the best-known figures in international motorsport. The 35-year-old reached the pinnacle of a successful career as a racing driver when he won the Formula 1 World Championship title in 2016. He then retired as an active racer and has since turned his attention to climate action. For example, he is pushing for the transition to sustainable mobility solutions and environment-friendly technologies.

For its part, Continental is channeling significant investment into research and development work aimed at making production of all its tires fully carbon-neutral by 2040 at the latest. The company’s Tires business area is already an industry leader in the efficient use of resources and is aiming to cut water and energy use in its production activities by an additional 20 percent by 2030.

A perfect example of how well the two partners go together came on the first weekend of April this year in the desert of Saudi Arabia: In the inaugural event of the new Extreme E race series, the Rosberg Xtreme Racing team emerged victorious – on tyres supplied by Continental, one of the main sponsors of Extreme E.

This off-road race series is contested at particularly remote locations around the world in specially developed electric cars. With its focus on sustainability, Extreme E was also explicitly conceived to draw attention to the effects of climate change and to combat them by promoting climate protection projects on site. Nico Rosberg participates with his newly launched racing team Rosberg X Racing, and Continental is one of the main sponsors of the series and developer.

Rosberg’s success in the region doesn’t stop with Saudi Arabia. The former F1 champion has raced in both the Bahrain and Abu Dhabi Grands Prix, winning both during his time at Mercedes-AMG Petronas F1 team.

Nico Rosberg explains: “I am very proud to work with partners who put sustainability, technology and safety at the heart of what they do. Just like me, Continental is strongly committed to enabling sustainable mobility. Development and innovation in the tyre sector are elementary to this. I see these shared values as the basis of our collaboration, and I’m very much looking forward to working together.”

“Nico Rosberg and Continental make a perfect fit,” says Philipp von Hirschheydt, Head of Business Unit Replacement Tires EMEA. “Nico Rosberg has achieved massive success in motorsport, personifies elite-level driving performance at the limit and displays a multi-faceted commitment to environmental protection. Meanwhile, Continental – as a leading developer and manufacturer of premium tyres – is a standard-bearer for maximum safety and top performance in all driving situations. At the same time, we are pursuing a particularly rigorous sustainability strategy.”

Send us your press releases to pressrelease.zawya@refinitiv.com

© Press Release 2021

Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.

The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.

To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.


More From Press Releases