DUBAI, UAE – Ford has been ranked the 3rd most intimate brand in the UAE, according to MBLM’s Brand Intimacy 2019 Report. The annual report ranks brands on their ability to build strong emotional bonds with their customers, and Ford’s third spot behind Apple and Emirates airline, ranks it first in the automotive industry.
The Brand Intimacy 2019 Report contains the most comprehensive rankings of brands based on emotion, analysing the responses of consumers aged 18-64 across 15 industries in the UAE. Brand Intimacy measures the level of influence and emotional connection brands have with their customers which, in turn, affects the decision making process. Creating emotional connections with customers helps drive demand, encourages growth in sales and creates a strong sense of loyalty
“We are thrilled to see Ford climb from 10th in 2018 to third for 2019 – and to top the rankings as most favoured car brand,” said Crystal Worthem, Marketing Director for Ford Middle East & Africa. “We’re pleased to see that customers view Ford as an engaging brand with exciting vehicles – and this industry recognition of the work we’ve done drives us to do even more and be even better for the benefit of our customers here in the UAE and the region overall.”
This year’s UAE Top 10 Most Intimate Brands demonstrate the growing dominance of the automotive industry, with five manufacturers listed in the rankings. Ford is the only American automotive brand on the list.
About Ford Motor Company
Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 199,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com.
Ford’s history in the Middle East goes back more than 60 years. The company’s local importer-dealers operate more than 155 facilities in the region and directly employ more than 7,000 people, the majority of whom are Arab Nationals. For more information on Ford Middle East, please visit www.me.ford.com.
Ford Middle East is also a responsible corporate citizen with currently three CSR initiatives running in the region including the Ford Motor Company Conservation & Environmental Grants, Ford Warriors in Pink® breast cancer awareness campaign and Ford Driving Skills for Life safe driving awareness programme for young drivers and teens.
Ford Middle East & Africa
Haneen Joudiyeh | Sadiq Al Hamed
© Press Release 2019