|08 August, 2019

Etisalat Academy launches training on world's  first certification of Service Automation Framework

The Centre is advanced and provides step-by-step guidance for the design and delivery of automated services

Dubai:Etisalat Academy today announced the launch of the GCC’s first accredited Service Automation Framework (SAF) Training Centre in partnership with APMG and Etisalat Group.

The Centre is advanced and provides step-by-step guidance for the design and delivery of automated services. Its aim is to deliver training courses and certification services for a broad range of professional certification schemes.

Etisalat Academy is the first to address this concept in the region that provides a deep insight into the theory and methods of service automation. It offers the framework by which any organisation can automate its services, ‘go digital’ and enable them to offer self-service technologies to their customers.

Hatem Bamatraf, Chief Technology Officer, Etisalat International, said: “‎‎Innovation is always at the core of Etisalat’s strategy to ‘Drive the digital future to empower societies’. Due to technological advancements and the way that end users have changed their behaviour, interest in service automation has greatly grown in the last decade. Transportation, hotel reservations and e-commerce can now be delivered to customers without any human intervention as the process is completely automated.”

Commenting on the launch of the Centre, Dr. Ali Al Qayedi, General Manager of Etisalat Academy, said: “We are pleased to partner with APMG International as the most reputable global accreditation and examination institute, to deliver the Service Automation Framework as the world’s first certification that provides step by step guidance for the design and delivery of automated services. The courses of the Service Automation Framework provide a deep insight into the concept of service automation, the concept by which organisations can automate their service offering.”

Richard Pharro, CEO, APMG International, said: “We would like to congratulate the Etisalat Academy on their recent APMG accreditation to deliver Service Automation Framework Training and Certification. Our robust assessment of an organisation’s trainers, training materials and quality management ensures candidates receive the best training and certification experience. SAF is an essential addition to the training schedule for companies going through digital transformation and it is especially relevant in such a forward thinking business community in the UAE.”

© Press Release 2019

Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.

The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.

To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.

More From Press Releases