DED visits best service performance outlet winners

13 DSES members chosen for their customer service excellence during 2018

DED visits best service performance outlet winners

Dubai: Officials from the Business Excellence Department in the Department of Economic Development (DED) in Dubai paid a special visit to each of the 13 member outlets of the Dubai Service Excellence Scheme that were chosen as the ‘Best Service Performance Outlet’ across various categories in the 2018 cycle. The visit was a token of appreciation from DED for the winners and their outstanding customer service as well as commitment to ethical business practices.

The winners were chosen from more than 2,000 members enrolled in DSES, and included: Aster Pharmacy 107 King Faisal Sharjah; La Moda Dubai Festival City; aafaq  counter - Al Shamil Business Centre Al Ain; Dubai Islamic Bank - Emirates  Headquarters Branch;  UAE Exchange – Abu Dhabi Mall Branch; Inglot - Bawadi Mall Al Ain; Joyalukkas - Gold Centre; Ski Dubai; India Palace Restaurant - Al Salam Street Abu Dhabi; aswaaq mart, Panorama -The Greens; Grand Stores ‘Home’ - Mall of the Emirates; DANUBEHOME - Ras Al Khaimah Branch; and Eros Digital Home - Wafi Mall (Specialised Retail Sector).

Khalid Al Kassim, Assistant Director General for Economic Affairs in DED, said: “The Business Excellence Department has been continuously developing the Dubai Service Excellence Scheme categories over the years and we are now recognising the first wave of winners according to the seven major sectors restructured at the beginning of 2018 - Shopping Malls, Specialty Retail Outlets, Fashion, Hypermarkets & General Retail, Services, Health & Wellness, and Hospitality & Entertainment, all of which contribute to enhancing competition across varied fields and vital sectors.”

DSES witnessed substantial growth in enrollments in 2018, from 72 organisations in 2016 to 124, thus bringing 206 registered trademarks and 1,862 retail outlets under the Scheme, Al Kassim added. “Since its inception, DSES has had more than 2,000 members, and more than 300 Mystery Shoppers who conducted 7,481 visits to retail outlets during 2018. The Mystery Shoppers are trained to evaluate the participating outlets across eight key factors: Appearance; Comfort, Health & Safety; Policy & Standards; Staff Efficiency, Service Delivery; Cash Counters; Happiness Meter and Facilities for People of Determination.”

For enrollments in the DSES programme please email, or call 04 445 5833.


About the Department of Economic Development, Dubai

The Department of Economic Development (DED) is the government body entrusted to set and drive the economic agenda of the emirate of Dubai, UAE. DED supports the structural transformation of Dubai into a diversified, innovative service-based economy that aims to improve the business environment and accelerate productivity growth. DED and its agencies develop economic plans and policies, identify and support the growth of strategic sectors, and provide services to domestic and international investors and businesses.

For further information on DED, please contact:
Faisal Shamsudheen,
Government Communication Division,
Department of Economic Development, Dubai
Phone: +971 4 445 5927

© Press Release 2019

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