Business continuity measures support long-term recovery

The approach to crisis management and greater flexibility to deal with the pandemic can positively shape long-term business plans, says latest briefing from Mashreq Bank

Hind Eisa Salim, Executive Vice President, Head of Services Manufacturing at Mashreq Bank

Hind Eisa Salim, Executive Vice President, Head of Services & Manufacturing at Mashreq Bank

  • The UAE economy strengthened significantly in the second quarter of 2021
  • Resilience shown by midsized companies provides a strong foundation for a new era for businesses in the UAE
  • Experience in crisis management, remote working flexibility, improved work-life balance, higher cybersecurity, and more diversified supply chains have created a new “breed” of post-covid companies
  • There is a growing need to plan for sustainable economic recovery

Dubai: Strategic business measures introduced to deal with the Covid-19 pandemic should be retained even beyond the crisis, says senior corporate banking executive in the UAE.

“Greater experience in crisis management, higher flexibility in terms of remote working and improved work-life balance, higher cybersecurity, and more diversified supply chains have created a new “breed” of post-covid companies,” says Hind Eisa Salim, Executive Vice-President and Head of Services and Manufacturing at Mashreq Bank.

Hind Eisa praises the resilience shown by UAE-based companies and says that the steps taken to mitigate the impact of Covid-19 have made businesses more competitive in the long term.

She emphasises this approach for mid-sized companies, which are integral to the UAE’s economy.

“Mid-sized firms in the UAE have faced some of the toughest challenges over the past 18 months,” says Hind Eisa. “As the backbone of the UAE economy, their stability is important to the nation’s stability. And in many ways, Covid-19 has made them better equipped for crisis management.”

Changes introduced since the start of the pandemic were focused on ensuring business continuity during the crisis, they have put many businesses in a strong position to capitalise on the post-Covid recovery.

Since the onset of the pandemic in March 2020, businesses have made timely and necessary changes to their business processes. From upgrading IT infrastructure to diversifying their supply chains, firms have adopted strategic steps which they can continue to benefit from even in the long-term.

“Certainly, many companies did not have a robust IT infrastructure in place before the pandemic,” says Hind Eisa. “Today, digitalisation has streamlined and simplified operations across the board.”

Positive indicators abound

Stabilising economic conditions in the UAE is shaping a positive outlook for recovery. With less than a month before the launch of Expo 2020 Dubai on 1 October and on the back of successful vaccination drives, business sentiment is improving.

READ: Rate of growth in the UAE’s non-oil private sector reached its strongest level since July 2019

August 2021 saw continued improvement in economic conditions across the UAE’s non-oil private sector, according to data from global market analytics firm IHS Markit.

The seasonally adjusted IHS Markit UAE Purchasing Managers’ Index (PMI), which covers manufacturing and services, rose from 52.2 in June to 54.0 in July and registered 53.8 in August, pointing to stability in business conditions.

 “The turnaround in key sectors that form a major part of the UAE’s economy has been remarkable,” says Hind Eisa. “This is a good sign for everyone, and is indicative of better business prospects in the second half of 2021.”

“The lessons learned from the challenges of the past 18 months will pave the way forward,” she says. “As banks, we understand the issues faced by our customers. And we are glad that we were enabled by our regulators to support our clients in times of duress.”

Download the complete media briefing here

-Ends -

This briefing is brought to you by the MEED-Mashreq Services & Manufacturing Partnership

To learn more about the MEED-Mashreq Knowledge Partnership, log on to: 

About Mashreq

One of the UAE's best performing banks for five decades, Mashreq is a leading financial institution with an expanding footprint across the Middle East. We have international offices in Europe, Asia, Africa and the US, and a strong presence in the world's financial capitals.

As the oldest bank in the UAE, our journey can be traced back to humble beginnings in 1967, followed by periods of rapid growth and strategic expansion. Throughout our history, Mashreq has differentiated itself by pioneering new-to-market concepts and launching unique products and services. Our innovative approach sets us truly apart. It also continues to win us numerous awards and accolades in all the fields of banking we operate in – Digital,  Corporate, Retail, International, Treasury and Islamic, and across the multiple banking channels we deploy – mobile, digital, online, traditional and telephony. 

For media enquiries, please contact:
Rana AlBorno                                                  
Public Relations, Mashreq                                             
Tel: 04 –6083629                                              

Send us your press releases to

© Press Release 2021

Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.

The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.

To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.

More From Press Releases