|27 November, 2019

'BETT MEA' announced key initiatives for 2020

The event focused on the future of education and discussed the official relaunch to Dubai for the 5th Bett MEA edition

'BETT MEA' announced key initiatives for 2020

UAE - Dubai: Bett Middle East and Africa (Bett MEA), kicks off its re-launch into Dubai with a strong start. More than 100 strategic partners, key associations, customers and VIPs joined the Bett leadership team to discuss ‘Education in an Exponential Age’ and the big plans for the September 2020 event in the 2071 Hall of the Emirates Towers in Dubai.

During the morning keynote and panel discussions, the market outlook for education in MEA, future-proofing today’s students and how market conditions are impacting the way schools, colleges and universities operate in the regions were discussed.

Rohan Roberts, Innovation Leader and Head of Future Learners, GEMS Education discussed the education of wise cyborgs in the future while the panels comprised of the entire ecosystem – from GEMS to Awecademy, University of Bahrain, ISC Research and Dubai Arabian American School discussed where the progressive thinkers are and how schools can make informed decisions and sustainable purchases.

The event closed with Bett MEA Event Director, Victoria James, officially announcing the priorities for the 2020 event: relaunch in Dubai; move from April to September; reconnect with the education community; drive strategic partnerships within the region; grow Bett MEA into a full exhibition like the series flagship event in London.

“What distinguishes us at Bett is the importance we place on consistently remaining receptive to our customers and visitors. We do our best to always improve our events so that our partners see the benefit of Bett and how we support the education industry. We have listened to our stakeholders and are dedicated to delivering results for them. That is why we have moved to Dubai for 22-23 September 2020, re-invested in the team (locally and at HQ) and are rebuilding the right relationships with our customers and partners.”

James further stated, “We consider the Middle East and Africa as green fields to adopt smart education tools, and we are confident that we will play a key role in helping industry decision-makers achieve the development that their countries and people are looking for, to ensure a better future for their next generations.”



The first annual Bett Middle East Leadership Summit & Expo was held in 2016. It brings together the industry’s leading decision makers and buyers within the education technology space from across the Middle East and beyond. The event is a great networking opportunity and allows attendees to share in their experiences and learn about the effective implementation of educational technology in the classroom. The Expo unites education leaders, practitioners and industry experts from throughout the region and across the globe, while also addressing the latest trends, challenges and opportunities for education, as to unleash innovation that fuels vision.

About Hyve Group
Hyve Group plc is a next generation global events business whose purpose is to create unmissable events, where customers from all corners of the globe share extraordinary moments and shape industry innovation.  Hyve Group plc was announced as the new brand name of ITE Group plc in September 2019, following its significant transformation under the Transformation and Growth (TAG) programme. Our vision is to create the world's leading portfolio of content-driven, must-attend events delivering an outstanding experience and ROI for our customers.


For more information, please contact:
Abdelghani Abu Ghazaleh
Tactics Marketing Management
(+971) 55 4147 882 
Dir: (+971) 4 4518 636
Tel: (+971) 4 4518 646

© Press Release 2019

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