Jeddah- The Arab Tourism Organization (ATO) signed a strategic partnership agreement with the Arab Tourism Gate @ArabTourismGate, which aims to promote and market the most important tourist destinations in the Arab world in order to achieve the organization's strategy towards integrated Arab tourism using digital technologies and methods, which is the main pillar contributing to Create and promote tourism in the Arab countries and provide tourism content in harmony with the taste of travel enthusiasts and sensitize the community about updates in the field of Arab tourism through the platform "Arab Tourism Gate" and social networking sites @Arabtourism_org.
On this occasion, Dr. Walid Al-Hinnawi, Assistant Secretary-General for Media and Events Affairs, said "This agreement is a step forward in achieving the objectives of the sustainable tourism development of the Arab Tourism Organization and Tourism and Travel in the Arab World"
He also expressed his happiness in cooperation with the "Arab Tourism Gate" platform, which has 130 thousand followers on Twitter, which will soon initiate an electronic magazine with main objective is to revitalize Arab tourism and publish tourism news and recent developments in tourism industry, and activate the language of digital statistics, analysis, data, designs, infographic and Motion Graphics films, which represent the language in the fastest and most convincing way and is influential in the world of tourism.
On the other hand, Mr. Younus Inayat, CEO of “Taf3ol”, expressed his gratitude and pride in this strategic partnership. The platform will also be the bridge of knowledge that will facilitate and overcome the difficulties facing the Arab tourist's passion for tourism around the world.
He continued, “We will strive in cooperation with all public and private sector institutions in the Arab countries to be the first choice platform for Arab and foreign tourists by harnessing our expertise and capabilities to achieve common goals based on the foundations of studies and research and through the positive impact with our other five platforms: Self Development, World of Health, Arab Women Gate, Education Tips and other World of Engines with a total of 7 million followers on the social networking platform
In the same context, this partnership is considered as an actual translation in line with the Arab Tourism Organization's orientations towards digital transformation and social communication, starting from the role entrusted to it by the Arab Ministerial Council for Tourism at the Arab league and its cooperation with all Arab countries towards advancing the development process and digital transformation at all levels. The signing ceremony was attended by Ambassador Saud Al-Jabri, Advisor to the President and the Secretary-General in charge, Mr. Khalid Reda, Assistant Secretary-General for Financial and Administrative Affairs, and Mr. Kamal Mustafa, Executive Vice President of Taf3ol.
It is worth mentioning that Taf3ol is part of Action Global which has wide network around the world with 40 offices and works to provide media consultancy by studying and analyzing the problems and obstacles of companies and organizations and turn them into opportunities using strategies and solutions of marketing and communication and implementation in order to build reputation and raise brand value.
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