|05 September, 2019

Agthia group and Jenaan Investments partner to offer UAE farmers integrated livestock care

The MoU integrating Agthia's animal feed products and nutrition expertise as part of a newly launched initiative by Jenaan Investments called Mawashi

Agthia group and Jenaan Investments partner to offer UAE farmers integrated livestock care

Agthia Group PJCS, one of the UAE’s leading food and beverages companies and producer of market leading animal feed Agrivita, has signed an MoU with Jenaan Investments, an agricultural group of companies, to further support local farmers in Abu Dhabi and Al Ain. The MoU revolves around integrating Agthia’s animal feed products and nutrition expertise as part of a newly launched initiative by Jenaan Investments called Mawashi.

The MoU was signed on the sidelines of EuroTier Middle East Animal Farming Fair by Tariq Ahmed Al Wahedi, Agthia Group CEO and Mohammed Al Falasi, Jenaan Investments President – Investment and Business Group. 

Mawashi has been designed to help local farmers make their animal farming more profitable and sustainable through a series of expert services delivered by globally recognized experts. Mawashi services are provided under eight categories including breeding, health, conditioning, record keeping and administration, supply of general farming material, a training center, recruitment of farm workers and animal handlers and very importantly, animal nutrition. Mawashi will utilize Agrivita’s feed products and expertise to provide animal nutrition solutions and advice that optimize farmer yield and animal productivity.

Tariq Ahmed Al Wahedi, Agthia Group CEO, said, “Agrivita has always focused on providing farmers with nutrition solutions that increase their livestock yield and productivity to support National Food Security goals. With this MoU going into effect, the ‘Mawashi’ program will integrate our feed and nutrition expertise with its other animal care solutions to offer farmers a comprehensive package that goes beyond optimal nutrition and focuses on other critical aspects to livestock farming.”  

Mohammed Al Falasi, Jenaan Investments President – Investment and Business Group, said, “Abu Dhabi has more than three million farm animals which make a very important contribution to the National Food Security program. Mawashi will help farmers grow their herds, increase the production of the core heard, produce more off spring, become more profitable and ultimately, keep these animals sustainable over time.”

Jenaan Investment is a private company with its head office in Abu Dhabi, United Arab Emirates. The company invests in the Agricultural value chain with the goal to contribute to Food Security for the UAE. 

Agthia Group produces leading food and beverages including water, juices, dairy, flour, and feed. The Group markets a wide range of feeds under the Agrivita brand aimed at addressing different needs of the nation’s livestock. As part of Agthia’s commitment to supporting the UAE’s farming industry and food security, the company also partners with local and international organizations to ensure the UAE’s animal feed requirements are optimally met. 


About Agthia
Agthia Group is a leading Abu Dhabi based food and beverage company. Established in 2004, the Company is listed on the Abu Dhabi Securities Exchange (ADX) and has the symbol “AGTHIA”. 51 percent of the Company’s shares are held by Senaat (General Holding Corporation), an Abu Dhabi Government entity, with the balance held by retail and institutional investors. The Company’s assets are located in the UAE, Saudi Arabia, Kuwait, Oman, Egypt and Turkey. Agthia offers a world class portfolio of integrated businesses providing high quality and trusted food and beverage products for customers and consumers across the UAE, GCC, Turkey and the wider Middle East. More than 4,000 employees are engaged in manufacturing, distribution and marketing various food and beverage products: Water (Al Ain, Al Bayan, Alpin Natural Spring Water, Delta, Bambini); Flour (Grand Mills); Animal Feed (Agrivita, Agrivita Marabea); Juices (Al Ain Fresh, Capri Sun); Dairy (Yoplait); Processed Food (Al Ain Tomato Paste, Frozen Vegetable); Ambient and Frozen Bakery (Grand Mills).

For more information: www.agthia.com  | ir@agthia.com | Tel: 971 2 506 0600.

© Press Release 2019

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