But there's an antidote: diversify, diversify, diversify, according to Robert Chantry, UK mid-cap analyst at Berenberg.
"Given the particularly wide range of potential macro and political scenarios that could play out over the next two years, at the start of 2019 we map out a range of potential outcomes and conclude that this year is one to diversify across several strategies and styles, covering several bases," says Chantry.
In this exercise, he doesn't rule out even investing in the unloved Brexit basket, where stocks are so cheap and could get a boost in a relatively benign scenario for Britain.
Stocks with more than 35 percent of their EBIT coming from outside the UK have outperformed their more domestically-orientated peers by around 70 percent.
"We continue to believe this underperformance has created opportunities in sectors such as the housebuilders, building products and certain consumer names where fundamentals are holding up, but also acknowledge the quite specific sentiment risk on a political outcome," he says, pointing to Cranswick , Dalata and Bellway as his top three names.
But don't forget to diversify. Where
Chantry singles out some higher-growth stocks that have gone quickly out of favour in the recent market rout (Alpha FMC, Ascential and GB Group ), a group of special situations where sentiment could improve (Cineworld, Burford and Gocompare), and finally some of the heavily de-rated cyclical names (RHI Magnesita , DiscoverIE and Morgan Advanced Materials).
DON'T BE FOOLED BY BUOYANT U.S. JOBS AND THE STEEPENED CURVE (1209 GMT)
Just as new-found belief in the bull market is starting to spread among investors, you can count on SocGen's permabear to pour cold water over hopes fuelled by buoyant U.S. jobs and a steepened yield curve.
"Traditionally the yield curve steepens as the Fed eases immediately prior to a recession," Albert Edwards wrote in his latest report, in which he also makes the point that higher than expected US non-farm payrolls don't rule out bad times ahead.
"Market confidence that the strong December payroll data means a recession cannot be imminent is equally misplaced," the strategist warns.
"Just ahead of the last recession that started in December 2007, payrolls popped sharply higher in October, and exactly the same thing occurred before the previous recession began in March 2001."
So what should you be looking at Well, Edwards believes technical analysis is key and that "a collapse in the markets will precede a recession, just as it did in 2007".
Bullish investors can however take some comfort in the fact that SocGen's permabear's views are far from being consensual and that other strategists see a different future unfolding.
Goldman Sachs economic research for instance points to a possible "risk rally" if global growth proves less disappointing than that priced in the market.
Do note that if GS analysts believe a "bear-market bounce" would likely deliver most of this year’s equity returns, they take the view that after that "stocks will trade in a relatively ?at and narrow range". Here's Edwards' graph on NFPs and recessions:
ARE YOU LONG LUXURY HANDBAGS 2019'S NOT GOING TO BE YOUR YEAR (1129 GMT)
Luxury outlooks aren't as shiny as they used to be. Analysts at UBS and Berenberg have slashed their expectations for Europe's luxury stocks in anticipation of slower growth as trade tensions and sluggish China growth hurt consumers' willingness to splash out on expensive items.
"There is undoubtedly more downside than upside risk to organic growth estimates for the luxury stocks," writes Berenberg in a gloomy note.
UBS has cut its global estimate for luxury spending growth from 13 percent in 2018 to 7 percent in 2019, with a main culprit the Chinese slowdown.
"There are continued risks for Chinese luxury consumption from slower GDP growth, the waning wealth effect from property and the weaker Renminbi," writes UBS' luxury team led by Helen Brand.
"We believe the weaker RMB, crackdown on daigou at the borders, and new e-commerce law will continue to dampen Chinese overseas luxury spending in 2019," they add (Daigou is the practice of overseas surrogate shoppers buying goods for customers in mainland China).
As you can see below, spending in China is only a third of total luxury spend so that overseas spending is crucial.
Though the China issues have already been well documented, UBS also highlights stock market volatility could hurt luxury spending in the U.S.. Brand and team see U.S. luxury spending growth of around 5 percent in 2019 versus 15 percent in 2018.
However, UBS' evidence lab survey does find that there's still appetite among Chinese consumers for spending on luxury items, as you can see below.
In terms of stocks, UBS downgrades luxury sector darling and Gucci owner Kering to neutral, a big move for a stock that's rated a buy by 20 of the 23 analysts covering it.
Berenberg luxury analysts also downgrade Burberry (from buy to hold), Prada (from buy to hold) and Tod's (from hold to sell), saying "we turn more defensive about the turnaround stories due to their relatively elevated multiples".
WEAK MARKETS + "REASONABLY" SOLID MACRO DATA = OPPORTUNITIES (0954 GMT)
Next Tuesday we'll know whether Germany has avoided a technical recession and while concerns over a global slowdown were indeed corroborated by a string of poor data, markets may have gone a bit ahead of themselves.
HSBC in fact says it is still constructive on Europe's growth prospects despite forecasting eurozone GDP to slow to 1.4 pct growth in 2019 and 1.3 pct in 2020 from 1.9 pct in 2018.
"The divergence between reasonably solid economic data and weak capital markets suggests there could be opportunities," says Joerg-Andre Finke, head of equity research Germany at HSBC.
"Supporting factors include rising wage growth and employment as well as a lower oil price. The global picture too does not look too bad, with strong U.S. data (eg U.S. consumer confidence at an 18-year high in October) and stimulus likely in China," he adds.
Finke notes that the DAX and the MDAX indexes are both trading at a discount to their ten-year PE average for the first time in several years, indicating some valuation upside.
That being said, he has taken a look at German mid-caps scanning for firms with ongoing strength in sales and earnings, along with attractive valuations and visible catalysts.
Here are his 6 top picks which he says offer an implied upside of 35 pct: Adler Real Estate , Fuchs Petrolub , Grenke, KION , Krones and Puma .
OPENING SNAPSHOT: EUROPE IN THE RED ON AUTOS, LUXURY GOODS (0831 GMT)
A lack of concrete news from the U.S.-China trade talks have stalled the European stock rally this morning, hitting the autos and luxury goods stocks, which are exposed to health of the world's second-largest economy, hardest.
Frankfurt, whose auto and industrial giants are also vulnerable to China trade frictions, and Paris are falling the most, down 0.8 percent and 1 percent respectively. Germany's Osram Licht has fallen sharply after its CEO cautioned that slowing autos demand would lead to weaker-than-expected Q4 results, dragging Valeo, Faurecia and other car suppliers with it.
The retail sector continues to capture the headlines with the UK high street staples - Halford, DFS Furniture, M&S and Tesco - issuing Christmas trading statements. Tesco's been crowned king of holidays, up 2.3 percent and top FTSE 100 gainer while Halfords has plunged to multi-year lows after its downbeat assessment.
French electronics and household appliance chain Fnac Darty gave a glimpse into impact of the 'yellow vest' protests with a warning it will take a 45 million euro hit on revenue.
FTSE 100 AND STOXX NEAR OVERBOUGHT TERRITORY (0753 GMT)
Some European bourses may be on shaky ground technically after their impressive run higher since the start of the year.
Hard to believe given the FTSE 100 hit its lowest since July 2016 just two weeks ago, but the UK blue chip index closed yesterday with a relative strength index (RSI) reading of 55.5, its highest since end-September.
That's just shy of 60, which would push the index into oversold territory on a technical basis for the first time since last May when the bourse hit all-time highs.
It's similar with the STOXX 600 whose RSI is just under 54, its highest since November.
WHAT'S ON THE RADAR: UK RETAILERS AND ASSET MANAGER WOES (0741 GMT)
A two-day rally taking European stocks to three-week highs was set to fizzle out on Thursday with futures pointing to a weaker open after U.S. and Chinese statements following trade talks in Beijing failed to deliver sufficient practical details.
Results took centre stage with UK retailers in focus after Christmas trading figures from Marks & Spencer, Tesco, and Debenhams, while on the continent disappointments from Germany’s Suedzucker and France’s Sodexo and Fnac Darty were likely to weigh on those shares.
Marks & Spencer’s Christmas trading figures were weaker than expected with falling underlying sales in both clothing and food. Its shares were indicated down 2 percent. Tesco outperformed with a 2.2 percent rise in Christmas sales – driving its shares up 2 percent in pre-market – while B&M saw sales rise 12.1 percent in its third quarter. Debenhams, meanwhile, said Christmas trading was weak and it was in talks with lenders, looking to bring new sources of funding into the business.
Reports of outflows and falling assets under management from asset managers Jupiter and Rathbone Brothers underlined the challenging market environment money managers are having to navigate.
While it's owned by Tata Motors and not listed in the UK, Britain's biggest carmaker Jaguar Land Rover offered a concerning insight into the environment for auto companies: a source tells Reuters it's set to announced "substantial" job cuts in the thousands as it faces double-digit drops in demand in China and a slump in sales for diesel in Europe.
FUTURES FALL AS TRADE TALK PROGRESS UNCLEAR (0721 GMT)
European futures are down 0.5 to 0.6 percent across the major benchmarks after Asian shares checked their rally overnight too. The statement from China after trade talks in Beijing left something to be desired in terms of practical details.
"Overnight the Chinese Commerce Ministry said talks were 'extensive...deep...detailed' but other reports suggest the talks got bogged down when issues cut across Chinese national security and/or Chinese subsidies to state companies," writes Chris Bailey, analyst at Raymond James.
RESULTS FLOWING IN: EYES ON SUEDZUCKER, SODEXO, M&S, TESCO (0656 GMT)
There's more results coming in today ahead of the fourth-quarter earnings season kicking off in earnest. Suedzucker's shares are down 3.8 percent in pre-market trade after it reported a quarterly operating loss due to low sugar prices. Catering group Sodexo is also not looking so good after warning investments will eat into its first half margin.
To come in the flurry of UK results at 0700 will be the all-important Christmas trading figures from retailers Marks & Spencer and Tesco.
Outside results news, Fiat Chrysler could be hurt by our sources-based report that the carmaker will pay more than $700 million to resolve lawsuits from the U.S. Justice Department and diesel owners over claims it used illegal software to allow 104,000 of its vehicles to emit excess emissions.
EUROPEAN SHARES EXPECTED TO FLAG (0632 GMT)
After a strong two-day rally taking the market to three-week highs, European shares are seen faltering at the open with spreadbetters indicating the main indices down 5 to 12 points. A notable lack of detail in the U.S. and China's statements after this week's trade talks could be to blame.
Trade talks between China and the United States this week were extensive, and helped establish a foundation for the resolution of each others' concerns, China's commerce ministry said on Thursday, but gave no details on the issues at stake.
Asian shares edged up overnight as stimulus expectations and a rise in the yuan helped Chinese equities erase early losses, while markets awaited more news on U.S.-China trade talks amid hopes that an all-out trade war can be averted.
Financial spreadbetters at IG expect London's FTSE to open 12 points lower at 6,895, Frankfurt's DAX to open 5 points lower at 10,889 and Paris' CAC to open 6 points lower at 4,807.
(Reporting by Helen Reid, Danilo Masoni, Julien Ponthus) ((+442075420402; mailto:firstname.lastname@example.org; Twitter: @helenmariareid))